1 00:00:00,000 --> 00:00:08,320 The next talk, this coming talk that we have right now, is a very, very good segue from Chris's keynote. 2 00:00:09,080 --> 00:00:17,760 But before I introduce you to Catherine and Chris, I want to take a few minutes to give a public service announcement. 3 00:00:19,300 --> 00:00:23,080 And around the second talk, before the beginning of the second talk, 4 00:00:23,080 --> 00:00:29,860 I want to give a public service announcement on a topic which I'm sure some of you may be familiar with, which is sexual harassment. 5 00:00:31,420 --> 00:00:36,800 I want to just let everyone know that it is an absolute no-no. 6 00:00:36,880 --> 00:00:38,160 Just don't do it. 7 00:00:38,480 --> 00:00:46,120 It is giving the security community a black guy, and ultimately the tech community a black guy. 8 00:00:46,460 --> 00:00:47,480 Completely wrong. 9 00:00:47,640 --> 00:00:48,640 Don't do it. 10 00:00:48,660 --> 00:00:49,600 Don't go there. 11 00:00:49,720 --> 00:00:50,960 Don't do anything stupid. 12 00:00:52,100 --> 00:00:53,060 Read the paper. 13 00:00:53,080 --> 00:00:56,280 Read the Code of Ethics and the Code of Conduct here at DEF CON. 14 00:00:56,480 --> 00:00:57,680 Just don't even go there. 15 00:00:57,880 --> 00:00:59,280 I mean, that's all I'm going to say. 16 00:00:59,540 --> 00:01:00,180 Just don't do it. 17 00:01:00,280 --> 00:01:08,480 Just don't give this community and cybersecurity a black guy and a bad name as it already has. 18 00:01:08,860 --> 00:01:10,740 That's all I want to say. 19 00:01:11,160 --> 00:01:18,420 Because, you know, we here, especially the Wall of Sheep and the Packet Hacking Village, I mean, it's absolutely a no-no. 20 00:01:18,560 --> 00:01:19,280 Don't go there. 21 00:01:19,840 --> 00:01:20,280 Okay? 22 00:01:21,020 --> 00:01:22,580 So now it is. 23 00:01:23,080 --> 00:01:26,260 My pleasure to introduce you to the next two speakers. 24 00:01:27,160 --> 00:01:34,900 And these next two speakers, I guess the best thing I will say is they don't need a lot of introduction. 25 00:01:36,760 --> 00:01:45,320 And a lot of what you may have heard about the speakers, especially the gentleman to my right, half of what you heard is not true. 26 00:01:45,860 --> 00:01:51,460 So without much ado, it is my pleasure to introduce you to Catherine Ullman and Chris Roberts. 27 00:01:51,860 --> 00:01:52,460 Chris Roberts. 28 00:01:56,700 --> 00:01:57,700 Thank you. 29 00:01:57,880 --> 00:01:59,380 It's our pleasure to be here. 30 00:02:00,500 --> 00:02:05,440 This is my first time presenting at DEF CON Wall of Sheep. 31 00:02:05,720 --> 00:02:10,220 Chris has done this multiple times in various places. 32 00:02:10,460 --> 00:02:17,020 So he will no doubt be a little more comfortable with this than I am. 33 00:02:17,560 --> 00:02:18,300 Thank you. 34 00:02:18,300 --> 00:02:18,800 Thank you. 35 00:02:19,240 --> 00:02:19,580 Thank you. 36 00:02:20,080 --> 00:02:20,880 Thank you. 37 00:02:23,080 --> 00:02:24,480 And we will see you here today. 38 00:02:24,740 --> 00:02:25,380 Absolutely. 39 00:02:25,940 --> 00:02:29,700 So just a quick bit about where this presentation came from. 40 00:02:31,180 --> 00:02:36,740 Basically I had been sitting in on a bunch of B-Sides conferences and some other conferences. 41 00:02:37,100 --> 00:02:43,840 And in particular a keynote that Chris Nickerson gave, in which he talked about some of our 42 00:02:43,840 --> 00:02:47,300 failings as techs and geeks and hackers. 43 00:02:47,660 --> 00:02:53,060 And I started to think about the top topics of the conversations that had been going on. 44 00:02:53,060 --> 00:02:59,620 in these conferences and realizing that there seemed to be a missing piece and then in following 45 00:02:59,620 --> 00:03:06,040 some of what Chris talks about in his blogs and some of the talks he gives, I started 46 00:03:06,040 --> 00:03:10,800 to put together in my own head an idea of where I could take that topic and then reached 47 00:03:10,800 --> 00:03:15,320 out to Chris and said, would you be a part of this? And he fortunately for me said yes. 48 00:03:15,900 --> 00:03:22,820 So with that, we're going to talk about a situation in which an organization has ultimately 49 00:03:22,820 --> 00:03:28,020 been hit with some sort of horrible ransomware because, you know, we never hear that these 50 00:03:28,020 --> 00:03:44,880 days, right? There's never any cases of ransomware. Oh. Why did that? 51 00:03:57,020 --> 00:04:01,700 All right. So while Catherine's sorting out the geek stuff that we all do a wonderful 52 00:04:01,700 --> 00:04:06,800 job. Can you guys hear me now with this stupid thing? All right. Brilliant. So what Catherine's 53 00:04:06,800 --> 00:04:11,060 failing to say is the fact that, let's face it, if any of you follow me on Twitter or 54 00:04:11,060 --> 00:04:15,580 LinkedIn or anything else like that, there are somewhat regular occasions when I want 55 00:04:15,580 --> 00:04:22,720 to actually taser most levels of users, managers, executives, lawyers. Actually, lawyers are 56 00:04:22,820 --> 00:04:24,900 because we don't want to tase. We just want to take them out in the field and shoot them. 57 00:04:26,180 --> 00:04:31,920 And so I'm occasionally known for that kind of an attitude. So when Catherine actually 58 00:04:31,920 --> 00:04:36,500 came up and said, hey, I want to do a talk on how we communicate with people, especially 59 00:04:36,500 --> 00:04:40,920 when the shit does hit the fan, it was one of those where I had to take that step back 60 00:04:40,920 --> 00:04:46,340 and go, rather than being the somewhat rambunctious, rather annoying person that I can be on a fairly 61 00:04:46,340 --> 00:04:52,220 regular basis, I actually had to go, how do we effectively communicate with the various 62 00:04:52,220 --> 00:04:52,800 different teams? 63 00:04:52,800 --> 00:04:58,680 teams and various different groups that we have. You good? I do like it when we have a 64 00:04:58,680 --> 00:05:06,560 technical audience as well. The six of us are helping. At this point you're going to be 65 00:05:06,560 --> 00:05:18,540 watching it on a small, oh there we go, yay. Just hit up and down. Well done. Where the 66 00:05:18,540 --> 00:05:22,800 hell did he go? There he is. That man needs a shot. Well, yeah, actually we probably can. 67 00:05:23,040 --> 00:05:26,400 We have a, if any of you have seen the Twitter feed this morning, there's an entire small 68 00:05:26,400 --> 00:05:31,200 distillery in the back there. All right, I'm going to hand it over for a second. All right, 69 00:05:31,220 --> 00:05:35,680 so first, even though you know who he is, we'll talk a little bit about me because most of 70 00:05:35,680 --> 00:05:43,740 you probably have no clue who the heck I am. Okay, so who are we? Well, that's me, sort 71 00:05:43,740 --> 00:05:48,520 of, at least. I like to sleep a lot. All right, for those of you who don't know who I am, 72 00:05:48,540 --> 00:05:54,100 you're fine. This is really me. I've been at the University of Buffalo for 17 years. 73 00:05:54,280 --> 00:05:59,380 I've been in security for about 10 of those. I have some certifications and some degrees. 74 00:05:59,680 --> 00:06:05,160 I'm probably way overeducated for what I do. And none of my degrees, by the way, have 75 00:06:05,160 --> 00:06:09,120 anything to do with any of this, really. So, that said. 76 00:06:09,460 --> 00:06:13,140 Yeah, for those of you who don't know me, that's probably the best way you can actually 77 00:06:13,140 --> 00:06:17,760 put me. That is not it. You're going to put me and United in the same line. 78 00:06:26,500 --> 00:06:34,300 All right, so why should we care about this topic? I don't know. So, what are the odds 79 00:06:34,300 --> 00:06:43,820 of being hit with something like ransomware? Well, they're pretty good. In 2016, we had 80 00:06:43,820 --> 00:06:48,520 a small number of these, right? This is the United States. Thousands of ransomware were 81 00:06:48,520 --> 00:06:49,420 1093 breaches 82 00:06:50,520 --> 00:06:56,520 we're already past that at the halfway point of the year and what they're predicting through the end of 83 00:06:56,920 --> 00:06:59,820 2017 is over 1,500 breaches 84 00:07:00,380 --> 00:07:02,220 specifically targeting our 85 00:07:02,220 --> 00:07:02,560 specifically 86 00:07:04,600 --> 00:07:10,400 Involving malware of one variety or another and in many cases ransomware 87 00:07:33,900 --> 00:07:40,180 So, you know many of you have probably seen these quotes, right? There's only a 88 00:07:40,820 --> 00:07:48,440 Couple types of companies out there the ones that have been hacked those that will be and now we're talking about the ones that will be again 89 00:07:48,440 --> 00:07:52,140 Because most of the time it's not just a one and done they get hacked 90 00:07:52,140 --> 00:07:58,520 Somebody pops them and it's not too long even after the cleanup that they'll be hacked again. I can tell you 91 00:07:59,060 --> 00:08:06,400 That there is a hospital in my neck of the woods that got popped and I can tell you that DNS for that particular hospital 92 00:08:06,400 --> 00:08:11,720 Still wide open and this happened months ago. They still haven't addressed some of the basics 93 00:08:14,720 --> 00:08:18,060 So, you know, what do we do out there well in some 94 00:08:18,520 --> 00:08:19,780 Capacity whether we're hacking 95 00:08:20,240 --> 00:08:26,900 For good or for evil in theory. We are some form of infosec professional right and as infosec professionals 96 00:08:26,900 --> 00:08:28,680 We're really good at some things 97 00:08:31,720 --> 00:08:32,880 We're really good at like 98 00:08:33,420 --> 00:08:39,120 Diagnosing and fixing things most of the time right like Rob came up and helped diagnose and fix the problem we were having this morning 99 00:08:39,920 --> 00:08:41,520 So we're pretty good at this 100 00:08:43,940 --> 00:08:48,420 There are some things we're really not good at one of the things were really really not good 101 00:08:48,440 --> 00:08:52,500 At is communication, right? I 102 00:08:52,500 --> 00:08:59,000 Mean I know many of you probably feel this way if you're ever dealing with folks who are less technical and in some cases 103 00:08:59,000 --> 00:09:00,540 Even with those of us who are technical 104 00:09:01,440 --> 00:09:03,940 It's not the computer. No 105 00:09:05,380 --> 00:09:17,560 It's one of those things, over the years, you think, we've been doing this for 25 years. When we first started, we played the user. 106 00:09:18,440 --> 00:09:29,020 Then we played the developer, we played the network guys, the PDA guys. Then because we weren't getting the funds that we needed, we kept going back and saying, if I was broken, we could get another one with 50 or as many as you like. 107 00:09:29,240 --> 00:09:34,280 We started blaming the CFO. Then we blamed the CEO. And then we blamed everybody else. 108 00:09:35,240 --> 00:09:39,760 We have to take a step back and go, what are we doing wrong? 109 00:09:40,420 --> 00:09:44,340 And I think in some cases we're still doing that we're still blaming everybody else 110 00:09:44,340 --> 00:09:46,100 I still want to say to the users 111 00:09:46,100 --> 00:09:47,540 I still want to say to the users 112 00:09:48,440 --> 00:09:54,360 All right, so, you know, we're so not so good at verbal and written communication. We're really not 113 00:09:55,060 --> 00:09:59,140 Another thing we're not particularly good at speaking to that tasering 114 00:10:00,900 --> 00:10:03,540 Patience we don't often have a whole lot of patience 115 00:10:06,700 --> 00:10:13,460 So given the fact that these are the things we're not particularly good at in this community, are there any repercussions? 116 00:10:14,100 --> 00:10:18,100 You think there are repercussions for us not communicating all this information well? 117 00:10:19,080 --> 00:10:20,240 Yeah, quite a few. 118 00:10:22,180 --> 00:10:28,080 You're going to have issues with people are going to lose trust. They're not going to want to come to you when there is a problem. 119 00:10:28,320 --> 00:10:31,080 And they need to be able to come to you when there is a problem. 120 00:10:31,520 --> 00:10:37,600 There are all these processes out there to start to educate folks. All these phishing programs that are out there. 121 00:10:37,820 --> 00:10:44,700 And the problem that I see with most of these programs that are in place these days is that at some level there's negativity. 122 00:10:45,480 --> 00:10:47,080 And if there's negativity... 123 00:10:47,080 --> 00:10:52,140 And I don't mean necessarily that you're even intentionally being negative with the users. 124 00:10:52,280 --> 00:10:57,420 I mean, if you're talking to a fellow co-worker and you're saying something like, 125 00:10:57,540 --> 00:11:00,220 Ugh, Joe Blow fell for that again. 126 00:11:01,520 --> 00:11:03,260 You've got negativity on the brain. 127 00:11:03,480 --> 00:11:10,040 You're not thinking, okay, if this is a person who always falls for this stuff, what controls can we put in place? 128 00:11:10,160 --> 00:11:15,940 Now we know he's part of that, you know, one to five percent that may never learn. 129 00:11:15,940 --> 00:11:18,280 Okay, we can compensate for that. 130 00:11:19,320 --> 00:11:23,140 And I think the other thing is as well, and it's what tends to be at work a lot of the time, 131 00:11:23,200 --> 00:11:30,600 which is part of the reason we're up here talking, is we communicate the same way no matter who the audience is. 132 00:11:31,120 --> 00:11:37,000 That same message goes out. It doesn't matter if it's going out to leadership, management, users, the kids, 133 00:11:37,020 --> 00:11:42,560 perhaps the kids' stuff that we're doing. We haven't yet figured out how to well modify that message. 134 00:11:43,040 --> 00:11:45,340 Part of the reason we're up here having a conversation about it. 135 00:11:45,940 --> 00:11:46,320 Absolutely. 136 00:11:46,700 --> 00:11:50,340 So, you know, it's also going to cause problems with communications. 137 00:11:50,720 --> 00:11:51,900 There's going to be more conflict. 138 00:11:52,320 --> 00:11:55,180 You know, you're going to have a more difficult time in the future. 139 00:11:55,420 --> 00:11:58,720 So ultimately, this is not ideal. 140 00:11:59,760 --> 00:12:02,520 So what happens when your company gets hit? 141 00:12:03,420 --> 00:12:05,140 Uh-oh, right? 142 00:12:05,920 --> 00:12:07,460 Now the shit's hit the fan. 143 00:12:08,240 --> 00:12:09,860 We now have to deal with it. 144 00:12:10,280 --> 00:12:14,300 And we're so caught up as techs in trying to fix the problem. 145 00:12:14,300 --> 00:12:18,020 And only saying what we absolutely need to so we can get back to fixing the problem, 146 00:12:18,260 --> 00:12:21,000 that we don't realize we're making it worse on ourselves. 147 00:12:23,240 --> 00:12:28,100 So we need to frame the conversation with the audience we're going to have it with. 148 00:12:34,420 --> 00:12:39,600 So it's important to anticipate the questions that each level is going to ask you. 149 00:12:40,420 --> 00:12:44,280 Some of them are going to be the same and some of them are going to be radically, radically different. 150 00:12:45,180 --> 00:12:52,900 And how you respond to them is going to depend in part on framing of the questions that, 151 00:12:52,980 --> 00:12:56,580 or the answers that you're going to give to these questions to that particular level. 152 00:12:57,060 --> 00:12:58,940 So this goes back to what we were saying. 153 00:12:59,140 --> 00:13:03,660 Obviously, a lot of times, we spend a lot of time talking and trying to sort out the end users. 154 00:13:04,040 --> 00:13:07,020 We spent 25 years trying to get them to sort out their topics. 155 00:13:07,260 --> 00:13:12,040 When it's normal practice to see levels so that they're full characters afterwards, we'll deal with that. 156 00:13:12,100 --> 00:13:12,540 Please. 157 00:13:13,600 --> 00:13:14,040 So. 158 00:13:18,160 --> 00:13:18,600 . 159 00:13:31,760 --> 00:13:32,200 Yeah. 160 00:13:33,740 --> 00:13:36,460 And you need to consider how you're going to communicate this. 161 00:13:36,660 --> 00:13:38,620 So what kind of channels are you going to use? 162 00:13:38,840 --> 00:13:41,620 And there's some considerations regarding those channels. 163 00:13:41,860 --> 00:13:42,720 I mean, number one. 164 00:13:42,720 --> 00:13:47,280 Given whatever hit you, you may not have all these channels available to you. 165 00:13:47,480 --> 00:13:51,220 And number two, depending on, you know, what's going on in your particular company, 166 00:13:51,480 --> 00:13:55,240 there may be legal implications, which is in part why we have that final bullet. 167 00:13:56,020 --> 00:13:56,540 . 168 00:13:57,640 --> 00:14:02,420 Because that may be the only way you're allowed to tell people in some instances. 169 00:14:03,180 --> 00:14:03,700 . 170 00:14:07,640 --> 00:14:08,160 . 171 00:14:08,160 --> 00:14:08,440 . 172 00:14:11,720 --> 00:14:12,240 . 173 00:14:12,240 --> 00:14:12,660 . 174 00:14:21,760 --> 00:14:22,100 . 175 00:14:22,100 --> 00:14:22,720 . 176 00:14:31,220 --> 00:14:31,560 . 177 00:14:31,560 --> 00:14:32,040 . 178 00:14:32,040 --> 00:14:32,300 . 179 00:14:32,300 --> 00:14:32,340 . 180 00:14:32,700 --> 00:14:33,040 . 181 00:14:37,140 --> 00:14:37,480 . 182 00:14:37,480 --> 00:14:37,520 . 183 00:14:37,520 --> 00:14:37,600 . 184 00:14:37,600 --> 00:14:37,620 . 185 00:14:37,620 --> 00:14:37,680 . 186 00:14:37,680 --> 00:14:37,700 . 187 00:14:37,700 --> 00:14:37,720 . 188 00:14:40,840 --> 00:14:45,760 And I mean, ideally, if you can do this in person, I really think that's without a doubt 189 00:14:45,760 --> 00:14:54,840 the best way. But if you've got a company of 10,000 people, you may or may not be able 190 00:14:54,840 --> 00:14:59,840 to do that. So let's start talking about the end user and how we're going to communicate 191 00:14:59,840 --> 00:15:06,480 to them. So here's your average end user, right? And honestly, it's okay that they're 192 00:15:06,480 --> 00:15:12,200 at that level. There's nothing wrong with somebody being at this very basic level. And 193 00:15:12,200 --> 00:15:18,120 we need to understand that and make it okay in our own heads. Yes, it can be frustrating. 194 00:15:22,640 --> 00:15:26,880 So what is the end user focused on? Well, they're focused on their day-to-day existence, 195 00:15:27,260 --> 00:15:32,640 right? Getting their jobs done. You're going to use this as an opportunity, a training 196 00:15:32,640 --> 00:15:33,680 opportunity for them. 197 00:15:33,840 --> 00:15:35,860 Whether they were the ones who... 198 00:15:35,860 --> 00:15:36,460 The ones who... 199 00:15:36,460 --> 00:15:40,680 One or one specifically responsible for what happened, which we all know with ransomware, 200 00:15:40,720 --> 00:15:45,900 it's very, very easy to do. But it doesn't really matter whether it was one particular 201 00:15:45,900 --> 00:15:50,740 person or a whole group of people. You're essentially going to use this as a teaching 202 00:15:50,740 --> 00:15:57,060 moment. And don't just teach them about what is... Why it's important at work. Explain 203 00:15:57,060 --> 00:16:02,480 why this is important everywhere, whether it's at home, at work, with their kids. Because 204 00:16:02,480 --> 00:16:06,440 the more you explain to them about how this matters to them as people and not to them 205 00:16:06,440 --> 00:16:11,720 as employees, the faster you will get buy-in and the more they will understand. 206 00:16:12,500 --> 00:16:16,900 I mean, that's a huge point. It's something we've done over the last couple of years. 207 00:16:17,240 --> 00:16:21,340 Obviously with the blending of technology that isn't just in the corporate environment 208 00:16:21,340 --> 00:16:26,280 now, the home, the work, the office, the vehicle, everything that's wearable is blending 209 00:16:26,280 --> 00:16:31,380 that technology. The more you help that person understand that and how it's going to affect 210 00:16:31,380 --> 00:16:35,680 them as a whole, the more effective it's going to be. It's going to take, thank you, 211 00:16:35,680 --> 00:16:40,140 for the help that you're giving us. 212 00:16:51,100 --> 00:16:52,060 Audience member 6 213 00:16:52,060 --> 00:16:57,060 Absolutely. And you need to use effective and efficient communication to do that. And 214 00:16:57,060 --> 00:16:58,760 we're going to talk about what that actually means. 215 00:17:02,360 --> 00:17:05,000 So it sort of goes to what we've been saying, right? 216 00:17:05,680 --> 00:17:11,180 want to talk to them at their level in a way they're going to understand, be concise. Less 217 00:17:11,180 --> 00:17:18,680 is more. But that doesn't mean that you're going to talk down to them in some way. You 218 00:17:18,680 --> 00:17:23,420 may need to be judicious and leave out specific information because there may be corporate 219 00:17:23,420 --> 00:17:28,300 information that, you know, about whatever's happened that they shouldn't necessarily know. 220 00:17:28,620 --> 00:17:32,400 But that doesn't mean you shouldn't try your best to answer their questions as honestly 221 00:17:32,400 --> 00:17:36,960 as possible. And you've got to be patient. Even if it means afterwards you go and you 222 00:17:36,960 --> 00:17:50,360 bang your head and tear your hair out and taser. So, you know, be patient. 223 00:18:02,400 --> 00:18:08,980 This is something I don't have much of and it has not served me well at times. It is 224 00:18:08,980 --> 00:18:15,600 a huge thing that we are not good at in the industry and we have to get better at. Whether 225 00:18:15,600 --> 00:18:21,540 it's explaining it to the end users, whoever it is explaining it to, you mentally have 226 00:18:21,540 --> 00:18:26,700 to take that step back and go, you can't explain it how I understand it. You have 227 00:18:26,700 --> 00:18:32,140 to explain it in terms that they understand it. If we don't do that, we have failed. 228 00:18:34,820 --> 00:18:42,840 Absolutely. Engagement is going to be your key. You need to engage whoever your audience 229 00:18:42,840 --> 00:18:47,960 is going to be. And as I mentioned, you need to be upfront and honest. If you do this lies 230 00:18:47,960 --> 00:18:51,620 to children thing, I mean, how many people know that when they have little, little kids 231 00:18:51,620 --> 00:18:56,600 and little kids ask a question that's really seems simplistic at an adult level, but you're 232 00:18:56,600 --> 00:19:00,160 like, oh, how do I explain this to a kid? Like, you know, where do babies come from, 233 00:19:00,200 --> 00:19:00,400 right? 234 00:19:01,840 --> 00:19:02,200 So, 235 00:19:02,400 --> 00:19:06,440 how many times you hear a question like that and you think, oh, I don't want to answer 236 00:19:06,440 --> 00:19:10,940 this, so I'm going to give them a stork story or something silly. And, you know, I mean, 237 00:19:10,960 --> 00:19:14,840 this is kind of a bizarre example, but the bottom line is it will come back to bite you 238 00:19:14,840 --> 00:19:20,100 because someone will inevitably tell them the truth in a way that they don't understand 239 00:19:20,100 --> 00:19:25,100 and then frightens them and you've done everybody now a disservice. So, you know, you don't 240 00:19:25,100 --> 00:19:25,600 want to do that. 241 00:19:25,880 --> 00:19:31,000 So, this is also key for executives. Having worked with media leadership, 242 00:19:31,920 --> 00:19:37,620 as much as we want to cause them and trouble them and not bother them, for crying out loud, 243 00:19:37,860 --> 00:19:43,060 we have to, well, it works both ways. We have to get better at explaining it to leadership 244 00:19:43,060 --> 00:19:47,060 and they have to get better at not speaking the message out. It is definitely a two-way 245 00:19:47,060 --> 00:19:51,340 trick, but this whole, I don't want to bother the leader, I don't want to bother the management, 246 00:19:51,780 --> 00:19:56,580 that bullshit's got to stop. We've got to do a much more effective job of this is part 247 00:19:56,580 --> 00:20:00,980 of the whole discussion about how we communicate at that level, but positing them and dealing 248 00:20:00,980 --> 00:20:04,260 with them and taking them away from it isn't going to fix the problems that we have. 249 00:20:05,100 --> 00:20:10,880 No, and you need to reassure them. If there's somebody who is terrified of what's happened, 250 00:20:11,520 --> 00:20:16,540 you know, you don't want to lie to them, but you want to assuage their fears, which 251 00:20:16,540 --> 00:20:20,360 means answering their questions. And if they come to you and they say, oh, my computer 252 00:20:20,360 --> 00:20:25,380 is doing this weird thing. We had recently, at the university, I had an email from a woman 253 00:20:25,780 --> 00:20:30,960 who was very concerned because she'd received an email and somehow thought that by receiving 254 00:20:30,980 --> 00:20:36,640 this email that had no links and no attachments and nothing in it, that it could have infected 255 00:20:36,640 --> 00:20:41,440 her machine because she could tell it was spam, right? So she was very concerned about 256 00:20:41,440 --> 00:20:46,120 this and didn't understand. And I had to explain to her, no, this won't impact your 257 00:20:46,120 --> 00:20:51,000 machine at home. No, you're okay. It didn't impact your online banking. I mean, you know, 258 00:20:51,020 --> 00:20:55,540 we as techs know, if you get a text email that has nothing attached to it, chances are 259 00:20:55,540 --> 00:20:59,420 you're probably okay, right? You just delete it and go on with your life. But these people, 260 00:21:00,040 --> 00:21:05,240 perception is everything. They think it's reality. And we need to take that into account 261 00:21:05,800 --> 00:21:06,780 when we're talking to them. 262 00:21:09,200 --> 00:21:16,740 Male Speaker 419 scams. We got involved with a bunch of stuff years ago. For those of you 263 00:21:16,740 --> 00:21:21,080 who knew the airplane stuff, before the airplane stuff, we hacked Nigeria and got money back 264 00:21:21,080 --> 00:21:26,620 into the U.S. to do a pit stop with a 419 scam, basically taking money out. One of 265 00:21:26,620 --> 00:21:29,400 the biggest ones that we ended up dealing with was this lady that was trying to get 266 00:21:29,420 --> 00:21:32,460 a job at the airport. She thought that the director of the FBI was communicating with 267 00:21:32,460 --> 00:21:38,040 her directly. And she had the email, and she had the headers on it, and she had the 268 00:21:38,040 --> 00:21:42,440 letters from him. Her perception was that the director of the FBI was telling her to 269 00:21:42,440 --> 00:21:49,120 do this. It's our job to help them understanding how language that they can get. That's not 270 00:21:49,120 --> 00:21:49,620 the case. 271 00:21:51,400 --> 00:21:58,320 So let's move on to middle management now. Calm down. It's all good, right? No. 272 00:22:01,100 --> 00:22:04,920 So they're going to be focused on whatever business process they're responsible for. And that 273 00:22:04,920 --> 00:22:09,060 could be radically different at different companies. You could have a couple of middle 274 00:22:09,060 --> 00:22:13,440 managers. You could have a ton. You could have an HR person, an IT person. I mean, you 275 00:22:13,440 --> 00:22:18,900 could have a zillion of these, right? So depending on what particular business process they're 276 00:22:18,900 --> 00:22:24,020 involved in, that's the thing that they're going to be really, really focused on. And once 277 00:22:24,020 --> 00:22:29,400 again, you need to be talking to them at a level that they can understand. And if they're 278 00:22:29,420 --> 00:22:35,000 not, again, we're talking about effective and efficient communications with them. Help 279 00:22:35,000 --> 00:22:38,660 them understand what's going on. Middle management is hard. 280 00:22:40,640 --> 00:22:45,780 So here's what an ideal middle manager looks like, right? They have this huge set of skills. 281 00:22:46,960 --> 00:22:50,920 How many of you have ever seen an ideal middle manager who has all these skills? Raise your 282 00:22:50,920 --> 00:22:52,260 hands. Anybody know any of these? 283 00:22:56,940 --> 00:22:58,380 Yeah, because typically... 284 00:22:58,380 --> 00:22:58,540 . 285 00:22:59,420 --> 00:23:03,340 See, they're like this, right? There's not such thing as an ideal middle manager. They 286 00:23:03,340 --> 00:23:06,900 don't have all those qualities. They might have a couple, and that's a good thing. But 287 00:23:06,900 --> 00:23:12,180 typically, they don't have all of them. So how do we talk to real ones? Well, we're not 288 00:23:12,180 --> 00:23:17,840 going to engage with them. It's a tough place being a middle manager. All the people who 289 00:23:17,840 --> 00:23:21,360 are above you want to keep you where you are and all the people who are below you want 290 00:23:21,360 --> 00:23:28,220 to be who you are. And so you're getting pressure from both above and below, and you're trying 291 00:23:28,220 --> 00:23:36,820 trying to do your job. So how do you manage that? Well, as the IT person or the red team 292 00:23:36,820 --> 00:23:42,120 or the blue team, whoever you are in that position, you're there to help them. Help 293 00:23:42,120 --> 00:23:50,800 them look good. Ultimately, that makes everybody's job easier. You need to be empathetic, which 294 00:23:50,800 --> 00:23:54,140 is really hard sometimes when you've never held that job. 295 00:23:54,700 --> 00:24:00,020 So the other thing to think about as well, I come from a somewhat research red team background, 296 00:24:00,780 --> 00:24:05,320 which is great. We walk in, we broke the stuff for the last 25 years, we go, aha, we broke 297 00:24:05,320 --> 00:24:10,540 all of your shit. And then we leave. That's not working. So now we say, take a look at 298 00:24:10,540 --> 00:24:17,260 the middleman's button from a metric standpoint, from a maturity standpoint. I broke all of 299 00:24:17,260 --> 00:24:22,000 your shit because you're here. You, from a fiduciary reason as an organization, need 300 00:24:22,000 --> 00:24:24,120 to be here or you need to be here. You need to be here. You need to be here. You need 301 00:24:24,140 --> 00:24:29,780 to be here. So how do we help you, especially the middle management guys, understand the 302 00:24:29,780 --> 00:24:35,280 metrics that are necessary, understand the controls that are necessary in a language 303 00:24:35,280 --> 00:24:40,460 they can understand and something that they can take up to the leadership and then move 304 00:24:40,460 --> 00:24:44,980 down into the very team. It comes down to us, again, not just saying, hey, you broke 305 00:24:44,980 --> 00:24:49,060 shit, but what are the metrics behind it? What's the maturity behind it? And then, 306 00:24:49,060 --> 00:24:54,120 honestly, what's the next step that we can help them and all of the other people that 307 00:24:54,140 --> 00:24:56,700 work with us together achieve to move that box? 308 00:24:57,140 --> 00:25:01,980 And that means having a full plan, you know, to what Chris was saying, this whole 309 00:25:01,980 --> 00:25:06,660 idea of we walk in, we break stuff, we leave. Well, we don't want to just walk in, break 310 00:25:06,660 --> 00:25:11,780 stuff, and then say, okay, we need to get here. You need to help them figure out how 311 00:25:11,780 --> 00:25:16,660 to take all those steps. And that means a full, complete plan to get there. Not, well, 312 00:25:16,860 --> 00:25:21,980 you need to follow these guidelines and just read them and do what they say. Well, that's 313 00:25:21,980 --> 00:25:24,040 not useful. You need to do more than that. 314 00:25:25,740 --> 00:25:30,340 So, the plan's got to include everything. What happened, what your end goals are, and 315 00:25:30,340 --> 00:25:34,240 the actual specific steps, working with the middle management to figure out how you're 316 00:25:34,240 --> 00:25:34,740 going to get there. 317 00:25:35,400 --> 00:25:39,920 This is something, again, for those of us that run Red Sheets, for those of you guys 318 00:25:39,920 --> 00:25:46,380 who go in and actually help organizations understand where the issues are, if you are 319 00:25:46,380 --> 00:25:51,600 not putting some of the end goals in there, if you are not putting some of the, how do 320 00:25:51,600 --> 00:25:54,120 we get from, you got broken, to, you know, how do we get from, you know, how do we get 321 00:25:54,140 --> 00:25:58,500 through, you can be fixed, or at least you can get off the bottom rung of the ladder. 322 00:25:58,940 --> 00:26:03,000 If those aren't going in there, we're giving a disservice to the very people that we're 323 00:26:03,000 --> 00:26:07,160 going to be supporting. So, we've got to help them understand. And it isn't just a 324 00:26:07,160 --> 00:26:12,060 technical thing. It comes down to the fiduciary. It comes down to the compliance, the legal, 325 00:26:12,120 --> 00:26:18,620 financial. Give the middle management the tools that they need to argue through leadership 326 00:26:19,140 --> 00:26:24,080 as to why this shit is important. It's how we're going to help basically harm them, 327 00:26:24,140 --> 00:26:27,620 to have those nasty ass discussions and take those out of the far and wide. 328 00:26:29,280 --> 00:26:35,180 So, these are just some of the things that you need to keep in mind in your plan. But 329 00:26:35,180 --> 00:26:38,020 management also needs to be responsible for their user's behavior. 330 00:26:42,020 --> 00:26:47,100 Now, what does that mean? Does that mean that, like, you need to take the onus somehow, 331 00:26:47,380 --> 00:26:52,540 or the managers have to say, oh, it's my fault that, you know, Joe Smith didn't bother 332 00:26:52,540 --> 00:26:54,120 to pay attention and he couldn't do it? 333 00:26:54,140 --> 00:26:59,540 No, it means what I was talking about earlier. You're always going to have some portion of 334 00:26:59,540 --> 00:27:04,680 your user base that isn't going to do the right things, no matter how many times you 335 00:27:04,680 --> 00:27:10,240 tell them, no matter what training they go through. So, what this means is you're going 336 00:27:10,240 --> 00:27:15,080 to help middle management understand that they need to figure out who they are. Because 337 00:27:15,080 --> 00:27:18,500 the other people, they can figure out who they are and they can educate them. And those 338 00:27:18,500 --> 00:27:23,140 people that they can't educate and there's no way to get around that, you can have them 339 00:27:23,140 --> 00:27:28,580 put, work with them to put controls in place to deal with that percentage. Because, and 340 00:27:28,580 --> 00:27:34,140 if you, if they and you don't know who they are, then there's absolutely nothing they 341 00:27:34,140 --> 00:27:39,820 can do. So, management has to take that responsibility on. It doesn't mean, necessarily, they have 342 00:27:39,820 --> 00:27:44,200 to go to each and every person and find out they can delegate this. But they need to find 343 00:27:44,200 --> 00:27:48,060 out and it needs to be part of what they're doing and you need to help educate them to 344 00:27:48,060 --> 00:27:48,720 realize that. 345 00:27:51,180 --> 00:27:57,260 And these are just some of the areas in terms of engaging with middle management that you 346 00:27:57,260 --> 00:28:03,460 need to consider which direction they need to go. You're going to coach and encourage 347 00:28:03,460 --> 00:28:09,040 some form of collaboration, but, you know, do they need to manage stuff? Do they really 348 00:28:09,040 --> 00:28:14,600 need to control stuff? Is it stuff they can delegate? There are all these different factors. 349 00:28:15,140 --> 00:28:18,700 I think the other thing in here as well, and it's something we all think about, is 350 00:28:18,720 --> 00:28:23,880 as we look at the news, and we help, and we ask you what, and not many organizations 351 00:28:24,520 --> 00:28:31,360 put their hands up and go, sorry, we lost all your tips, we fucked up. We need to help 352 00:28:31,360 --> 00:28:37,880 the middle management go, hey, you made a mistake and it's okay to admit making that 353 00:28:37,880 --> 00:28:41,760 mistake. You're not going to get fired for it, but it's okay to admit that you made a 354 00:28:41,760 --> 00:28:46,200 mistake as long as you can go, hey, I made it, I learned from it, and here's what we're 355 00:28:46,200 --> 00:28:48,700 going to do differently. It's not here's what I did, it's here's what you did. It's 356 00:28:48,700 --> 00:28:52,820 what we are going to do differently. Very, very informal middle management. 357 00:28:53,400 --> 00:29:02,060 And this kind of goes back to some of the questions that you need to make sure there 358 00:29:02,060 --> 00:29:06,720 are answers for. If we're talking about some form of ransomware, there's always the question 359 00:29:06,720 --> 00:29:13,000 of do we pay? And, you know, ideally, as InfoSec people were going to tell you, that's 360 00:29:13,000 --> 00:29:18,140 probably not a good idea. But maybe there's a situation where the company decides that's 361 00:29:18,140 --> 00:29:24,580 in their best interest for some reason. They need to know this answer long before this 362 00:29:24,580 --> 00:29:28,660 happens. And if they don't already know this answer before it happens, they better have 363 00:29:28,660 --> 00:29:34,060 this answer ready for upper management before that upper management comes calling. 364 00:29:37,900 --> 00:29:44,460 So let's talk about the C-suite. So they're going to focus on the big picture stuff, right? 365 00:29:45,140 --> 00:29:47,320 You need to think when you're walking in there. 366 00:29:48,140 --> 00:29:51,700 It's going to be like as if you've got 30 seconds in an elevator to have that conversation. 367 00:29:52,640 --> 00:29:55,800 So now you even need to be more concise with what you're talking about. 368 00:29:56,560 --> 00:30:01,640 Very, very, very specific details. And yet, they need to be very broad in nature. 369 00:30:01,820 --> 00:30:08,920 Because what that C-level is focused on is going to be an overview of the company at 370 00:30:08,920 --> 00:30:09,760 various levels. 371 00:30:18,140 --> 00:30:23,140 The executives, executives, board of directors, i.e., the decision makers, the heavyweight 372 00:30:23,140 --> 00:30:27,640 decision makers. You know, take some time and practice this one. I don't care if you 373 00:30:27,640 --> 00:30:31,980 talk to other people, talk to yourself, talk in front of a frickin' miracle or like that. 374 00:30:32,340 --> 00:30:38,040 But get to a level where you can help a leadership organization understand literally in that 375 00:30:38,040 --> 00:30:45,080 30 seconds why this is important. Talking to the big level, the 27,000 people in this room 376 00:30:45,080 --> 00:30:47,660 will understand, isn't going to do it. 377 00:30:48,140 --> 00:30:53,920 But understanding the fiduciary reasons, the fiduciary leadership and what they have to do 378 00:30:53,920 --> 00:30:59,380 and why it's important for the overall organization, why it's important for whatever the different 379 00:30:59,380 --> 00:31:03,300 reasons, for the digital side of it, the future of the company, where the organization's 380 00:31:03,300 --> 00:31:08,860 going, the market sector, the industry itself. These are things that you guys are going to 381 00:31:08,860 --> 00:31:13,020 have to understand because it's all of our responsibility to educate you at the entire 382 00:31:13,020 --> 00:31:15,380 level. These guys are the best ones. 383 00:31:16,600 --> 00:31:18,120 So here are the, kind of, the things that you guys are going to have to understand. 384 00:31:18,140 --> 00:31:21,820 Here are the bullet points. You're going to describe very generally what happened. 385 00:31:22,020 --> 00:31:26,580 You're not going to talk in technical terms. Even if they understand technical terms, 386 00:31:26,820 --> 00:31:29,640 that's not where their brains are. That's not what they're thinking about. 387 00:31:30,260 --> 00:31:33,840 You're going to provide this best case, this worst case, and the most likely scenario. 388 00:31:34,280 --> 00:31:37,600 Because that's, again, what they're thinking about. The overall big picture. 389 00:31:37,920 --> 00:31:41,620 What is the possibility of this being, you know, a complete catastrophe? 390 00:31:42,500 --> 00:31:47,500 And not only that, you want to try to tell them, if you know something about underlying 391 00:31:47,500 --> 00:31:53,620 causes of what happened in ransomware case, you know, it's probably somebody clicking 392 00:31:53,620 --> 00:31:57,520 on something they shouldn't have. And what are the consequences going to be 393 00:31:57,520 --> 00:32:01,300 for that organization, you know, if they can't get their data back, and you've talked 394 00:32:01,300 --> 00:32:05,440 to the other IT people, and maybe their backups haven't worked in the last year? 395 00:32:05,860 --> 00:32:09,940 I'm going in there and having a conversation like, oh, we don't have enough money 396 00:32:09,940 --> 00:32:15,220 for this, and CSO is an asshole, and we need to choose a developer. That's not going to do it. 397 00:32:15,220 --> 00:32:20,140 Having a conversation like, hey, I understand that you have to go to the board of directors 398 00:32:20,140 --> 00:32:24,720 next week and explain what the hell we just happened. Let me give you some insight onto 399 00:32:24,720 --> 00:32:29,280 where the future of the company is going. How does this relationship with maybe our 400 00:32:29,280 --> 00:32:34,340 vendors, our suppliers, need to be leveraged more effectively to provide the security? 401 00:32:34,800 --> 00:32:40,460 Maybe help understand with you guys, hey, it comes from the top down. We can have your 402 00:32:40,460 --> 00:32:45,200 useful message more effectively throughout the organization. You can have your useful 403 00:32:45,220 --> 00:33:01,660 message more effectively. And remember, of course, they're people, too. I mean, sometimes 404 00:33:01,660 --> 00:33:05,680 I know it's really hard to remember, but at the end of the day, most of them go home, 405 00:33:05,760 --> 00:33:11,280 some of them to families, and, you know, they're trying to have lives, too. And it's really, 406 00:33:11,320 --> 00:33:14,540 really hard on them to have this hanging over their heads. 407 00:33:14,540 --> 00:33:24,420 So, again, be empathetic with them. So, metrics. Metrics are going to be something 408 00:33:24,420 --> 00:33:32,480 really important at this level. But not just any metrics. You want metrics that are really 409 00:33:32,480 --> 00:33:38,080 meaningful. Something that is meaningful and measurable is going to be far more useful. 410 00:33:38,400 --> 00:33:42,320 And I can give you an example from my own institution. So one of the things that we 411 00:33:42,320 --> 00:33:44,520 put in place is that... 412 00:33:44,540 --> 00:33:50,960 For emails that come in with links that go out to websites that have done some sort of 413 00:33:50,960 --> 00:33:56,760 a screen scrape and look just like our shibboleth login page, we put in a redirection. And 414 00:33:56,760 --> 00:34:00,920 that redirection goes to an educational page. You know, you've clicked on...you've arrived 415 00:34:00,920 --> 00:34:05,940 here because you clicked on a bad thing and, you know, just so you know, right? The tool 416 00:34:05,940 --> 00:34:11,800 that we use to put that in place actually gives me click metrics. I can say, by doing 417 00:34:11,800 --> 00:34:13,700 this, we prevented... 418 00:34:13,700 --> 00:34:20,240 We've prevented X number of people, because I can even sort by IP address, from going 419 00:34:20,240 --> 00:34:27,920 to this space. And what that tells our folks is, hey, this tool we bought, it's giving 420 00:34:27,920 --> 00:34:32,820 us some value for that in a context that is important to our management. 421 00:34:33,840 --> 00:34:38,000 I think the other thing to look at as well on this one is a meaningful, measurable 422 00:34:38,000 --> 00:34:43,680 metric. We have a ton of resources out there. We've looked at the last report. We've looked 423 00:34:43,700 --> 00:34:48,420 at all our love and hate for Cisco and Microsoft and all those other ones for companies. 424 00:34:48,760 --> 00:34:54,800 They each put out reports every six months, every year, variety of reports. All of these 425 00:34:54,800 --> 00:34:58,900 reports and metrics, they break down the industry that we're looking after and we have 426 00:34:58,900 --> 00:35:03,780 responsibility to, and say, who's getting their ass handed to them? How often? How 427 00:35:03,780 --> 00:35:08,260 much? These are the metrics we can go to the CFO and say, hey, here's where we are. 428 00:35:08,460 --> 00:35:12,840 Here's where the industry is. Here's where we should be. Here's where we need to be. 429 00:35:13,000 --> 00:35:13,680 Here's what we need. 430 00:35:13,700 --> 00:35:17,700 Here's what's coming down the line from a business standpoint. And why do we need to 431 00:35:17,700 --> 00:35:22,760 be paying more attention to IoT or whatever the heck the latest one of the day is going 432 00:35:22,760 --> 00:35:28,040 to be. This is the stuff that we need. Use those outside resources to help strengthen 433 00:35:28,040 --> 00:35:29,200 the message to these folks. 434 00:35:30,660 --> 00:35:37,300 And, you know, your CFO often knows those fiduciary legal requirements for their 435 00:35:37,300 --> 00:35:43,680 company. So let that person teach you and turn around and help them understand what 436 00:35:43,680 --> 00:35:48,980 the requirements and the regulations within IT that correspond to that. Work together 437 00:35:48,980 --> 00:35:50,900 on that in the CFO land. 438 00:35:52,320 --> 00:35:56,960 In the COO land, there are a couple different kinds. I'll let Chris talk a little more 439 00:35:56,960 --> 00:35:57,380 about this. 440 00:35:59,080 --> 00:36:03,660 So these are the guys, again, so from a team operating officer, you have the guy 441 00:36:03,660 --> 00:36:08,680 who's there to make sure the damn company stays running. Pretty much they'll come 442 00:36:08,680 --> 00:36:13,400 head or high water. So he doesn't want to turn things off. He doesn't want to take down 443 00:36:13,400 --> 00:36:19,100 DLT. I apologize. DLT doesn't want to take things down. You have to help them understand 444 00:36:19,780 --> 00:36:24,820 how to be more successful in the world. You talk about ransomware. It's going to impact 445 00:36:24,820 --> 00:36:29,680 and how do we mitigate that. Help them understand the mitigation. Help them understand 446 00:36:29,680 --> 00:36:35,000 also from the COO to the CTO to the COO. Where are they going and how can you help 447 00:36:35,000 --> 00:36:39,820 them understand more effectively, not just their position, but how they can influence 448 00:36:39,820 --> 00:36:42,260 change inside that organization. 449 00:36:42,660 --> 00:36:43,380 And maybe you can do that. 450 00:36:43,400 --> 00:36:47,640 How they can be more effective. You know, we all take a look at the logging, the monitoring, 451 00:36:47,700 --> 00:36:53,140 the management. Well, nobody has enough teams and enough staff. So as security professionals, 452 00:36:53,580 --> 00:36:58,740 it is our role to say, hey, these tools that we can bring in could help you become more 453 00:36:58,740 --> 00:37:03,140 effective, could help you detect the ransomware, the malware. Instead of buying the next 454 00:37:03,140 --> 00:37:07,860 $20,000 firewall, why don't we look up more inventive measures? Why don't we educate 455 00:37:07,860 --> 00:37:13,380 the users more effectively? Our role is to help these guys understand strategically how 456 00:37:13,380 --> 00:37:14,320 these things work. 457 00:37:17,320 --> 00:37:21,700 And there may be some very basic things that a company hasn't even done. I mean, 458 00:37:22,300 --> 00:37:31,820 speaking of boxes with blinkies, right? So if you have a company that hasn't made executables 459 00:37:33,200 --> 00:37:37,800 unavailable in email, does it really matter what shiny, blinky box you put in front of 460 00:37:37,800 --> 00:37:37,940 it? 461 00:37:38,920 --> 00:37:39,960 Probably not. 462 00:37:40,880 --> 00:37:41,400 . 463 00:37:42,420 --> 00:37:42,940 . 464 00:37:49,960 --> 00:37:56,340 Right. So ultimately, the question then becomes, was the message received? You've 465 00:37:56,340 --> 00:38:01,360 now had these conversations with these different levels. So how do you know if that message 466 00:38:01,360 --> 00:38:05,080 was received? Well, one of the things you're going to do is you're going to pay attention 467 00:38:05,080 --> 00:38:11,120 to body language. Right? So we're going to talk a little bit about that. This is our 468 00:38:11,120 --> 00:38:11,720 last topic. 469 00:38:12,940 --> 00:38:13,140 . 470 00:38:20,500 --> 00:38:24,040 And we're going to talk about this in a little bit. 471 00:38:24,040 --> 00:38:24,360 . 472 00:38:24,360 --> 00:38:31,060 All right. So, let's go over here. 473 00:38:31,060 --> 00:38:32,540 So, this is a little bit more of an example of what we're going to talk about. 474 00:38:36,360 --> 00:38:36,540 . 475 00:38:36,540 --> 00:38:42,080 All right. So, let's go over here and see if we can get this one. 476 00:38:42,400 --> 00:38:42,500 . 477 00:38:42,500 --> 00:38:42,720 . 478 00:38:42,720 --> 00:38:48,060 communication. You know, what do you think's going on there, right? You're going to look 479 00:38:48,060 --> 00:38:57,040 at your body posture, your facial movements, your gestures, handshakes. Somebody's breathing, 480 00:38:57,220 --> 00:39:04,420 right? But the problem with looking at these verbal cues is are they always going to tell 481 00:39:04,420 --> 00:39:05,480 you the same thing? 482 00:39:34,420 --> 00:39:40,080 So typically, it's law enforcement, military stuff, but it helps you see, basically, de-escalate 483 00:39:40,080 --> 00:39:44,380 an issue. And when you're dealing, especially in a high-risk situation, hey, guess what? 484 00:39:44,460 --> 00:39:48,460 We've got ransomware. It all sits on the element handbasket, and the CEO's about to 485 00:39:48,460 --> 00:39:54,400 bring your net. It really helps you de-escalate that situation and helps move the message 486 00:39:54,400 --> 00:39:59,540 through. And part of this visual mode, verbal cues, you can get from, like, the FBI manual 487 00:39:59,540 --> 00:40:04,400 or the CIA manual, but part of it is very much the verbal language as to how we're 488 00:40:04,400 --> 00:40:07,300 going to deal with these things, and you on your own are going to fail. 489 00:40:08,300 --> 00:40:13,960 So if you look at these examples, what they all have in common is that they could be interpreted 490 00:40:13,960 --> 00:40:20,560 in multiple ways. So any one particular clue that you're getting may not be, because you 491 00:40:20,560 --> 00:40:25,680 can read all kinds of things about this stuff. And, in fact, when I was putting this together, 492 00:40:25,820 --> 00:40:29,900 I found a whole bunch of websites that said things like, you know, oh, if you have this 493 00:40:29,900 --> 00:40:34,080 kind of movement, it means this. Well, any one of these by itself, 494 00:40:34,400 --> 00:40:40,600 can be very misleading. So you have to consider, you've got to ultimately synthesize 495 00:40:42,220 --> 00:40:48,700 these nonverbal cues together. If you put them together, that's ultimately how you should be 496 00:40:48,700 --> 00:40:54,380 arriving at whatever you think is going on. So if you have, as these give an example, 497 00:40:54,680 --> 00:40:59,580 raised eyebrows and fleeting eye movement, as well as, you know, they're grabbing hard at 498 00:40:59,580 --> 00:41:04,260 something, they're probably very uncomfortable. But, you know, 499 00:41:04,400 --> 00:41:09,020 if they're just grabbing a hold of something, that may not have anything to do with discomfort. 500 00:41:09,280 --> 00:41:13,480 It may be that they're just thinking about something else at home that's making them stressed out. 501 00:41:14,780 --> 00:41:15,220 Yeah. 502 00:41:21,440 --> 00:41:25,560 Or whatever their beverage choice might be. Get to know them, right? 503 00:41:34,400 --> 00:41:39,680 Or having the message, getting the message right. Because the delivery and the receptiveness 504 00:41:39,680 --> 00:41:44,100 of that message is key. I mean, you can adjust the message according to the audience. 505 00:41:44,800 --> 00:41:49,740 It's huge skill. I mean, this is under the theme of Chris Hadley and the guys at SBCT. 506 00:41:50,000 --> 00:41:55,880 They are monsters of this skill. Please, look, there's something that we need to do 507 00:41:55,880 --> 00:41:59,880 much more effectively as a hearing professional to get the message across. 508 00:42:01,960 --> 00:42:03,860 Ultimately, it's our job to educate, 509 00:42:03,860 --> 00:42:08,800 not adjudicate. When you are talking to these folks, this is not a judgment. 510 00:42:09,280 --> 00:42:13,040 Don't taser them. Sorry. 511 00:42:13,780 --> 00:42:19,420 It should be essentially a judgment-free zone. Whatever they tell you, whether it's your 512 00:42:19,420 --> 00:42:25,700 end user, your mid-level manager, or your C-level folk, you know, teach them. 513 00:42:26,460 --> 00:42:31,840 Don't judge them for their beliefs or their thoughts or, you know, whatever they're communicating 514 00:42:31,840 --> 00:42:33,840 to you. Help them understand what they're talking about. 515 00:42:33,840 --> 00:42:37,820 Learn what they know and trade knowledge with them. 516 00:42:38,000 --> 00:42:44,440 I think that's a good one. Trade knowledge is huge. We are very good in our own areas. 517 00:42:45,160 --> 00:42:50,580 I had an amazing double conversation yesterday with somebody who deals in signal-frequency 518 00:42:50,580 --> 00:42:55,960 modulation. I know that works. And he did this thing. So we trade with knowledge. 519 00:42:56,340 --> 00:43:00,900 You can do the very same thing with your end user, your middle manager, your leadership 520 00:43:00,900 --> 00:43:03,820 guy. And if you trade knowledge, it opens up the way. 521 00:43:16,500 --> 00:43:22,940 And as many times as I hear, oh my God, there are these jerks who are in security, because 522 00:43:22,940 --> 00:43:24,220 there certainly are, right? 523 00:43:25,740 --> 00:43:26,920 Be the change. 524 00:43:27,380 --> 00:43:30,980 If there are all these jerks and you want to see fewer jerks, be one of those folks 525 00:43:30,980 --> 00:43:31,720 who isn't a jerk. 526 00:43:31,720 --> 00:43:36,000 And teach your friends to not be jerks. 527 00:43:37,020 --> 00:43:39,640 We can't affect change without changing ourselves. 528 00:43:40,600 --> 00:43:43,920 So be the change you want to see out there. 529 00:44:01,720 --> 00:44:02,980 Be those of us in the room. 530 00:44:03,240 --> 00:44:05,380 It's those of us that we look after. 531 00:44:05,420 --> 00:44:10,960 It's those of us that rely on us to deliver a system of people in a safe, secure, I don't 532 00:44:10,960 --> 00:44:13,720 care if it's civilian or military, government, whatever. 533 00:44:14,140 --> 00:44:18,780 It's our role to help basically be that security plan for those people. 534 00:44:19,080 --> 00:44:21,200 And help educate them the best that we can. 535 00:44:22,060 --> 00:44:25,280 And with that, we just have some thank yous. 536 00:44:25,360 --> 00:44:30,160 I wanted to thank my university for sending me here, Chris's company for allowing him 537 00:44:30,160 --> 00:44:30,620 to be here. 538 00:44:30,700 --> 00:44:31,220 And of course, 539 00:44:31,220 --> 00:44:31,700 I want to thank my university for sending me here. 540 00:44:31,700 --> 00:44:33,720 Wall of Sheep for having us. 541 00:44:33,800 --> 00:44:34,980 We can't thank you enough. 542 00:44:36,820 --> 00:44:38,820 Yes, thank you so much for coming. 543 00:44:39,560 --> 00:44:43,420 If you have questions, you know, we're happy to take some questions.