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Welcome another long-time member of the SE Village family, Billy Boatwright.

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He began his social engineer career even without knowing it.

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He was a bartender on the Las Vegas Strip for a better part of a decade.

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He won numerous awards from all over the world as top-ranked flair bartender.

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And he's taking his skills he learned behind the bar to the information security world.

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Let's give him our attention, Billy Boatwright.

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All right, thank you, everybody.

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This is the least important slide.

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I want to get to this one.

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Thank you.

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If any of you are wondering why a medical doctor gets Brad Pitt billing in my talk,

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find somebody that knows me.

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They'll tell you a story you'll never believe.

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And then all those other people are very important to me as well.

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Okay, on with the show.

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My name's Billy.

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It's my Twitter.

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I work for the Insider Security Agency.

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They've given me a chance and taken me off my leash.

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And I love it.

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Okay, the title of the talk came from part of this poem, If by Rudyard Kipling.

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If you can talk with crowds and keep your virtue,

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or walk with kings or lose the common touch.

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Now, I take that to mean that you need to be able to talk to everybody.

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And,

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as a bartender,

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when I found this part of this poem,

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it didn't matter who you were.

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If you came to my bar,

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you were a guest.

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Didn't matter how much money you had,

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how much you were going to tip me,

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I treated you as a guest.

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And as a social engineer,

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we treat our clients the same sort of way.

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You deal with everybody from the janitor up to the C-level.

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And you need to be able to,

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build rapport with all of them.

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And so that's what this talk's going to be about.

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About how to build rapport with everybody you meet.

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Because there are some topics that are universal.

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That you can talk to everybody about.

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And I'm going to give you a couple of them tonight that you'll be able to take,

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after my talk, and use immediately.

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Go out into the hallway, maybe not here, but, but back home.

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Easy peasy.

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Okay.

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There I am.

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2001.

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Here at Caesars Palace.

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Silver chain.

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Duck face.

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I'm about two months from bleach tips.

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Yeah.

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Being 22 was awesome.

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So,

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like I said, I got my start as a flyer bartender.

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Here, here at Caesars Palace.

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And I worked here, worked on this trip for about a decade.

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Traveling the world to flyer bartending competitions.

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I have trophies at home.

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It was amazing.

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But for the first two years of my bartending career,

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building rapport was all about getting paid,

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and getting, nevermind there's kids here.

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I'll let you fill in the blank.

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But then in 2003, I got hired.

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at a bar across the street at Harrah's called Carnival Court and we took building rapport

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behind the bar to just an insane level. One of the things we would do is if you came to

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the bar and bought a drink, we would shake your hand at the end of the transaction. Didn't

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matter if you paid with a bucket of quarters or a black card, you got a handshake. Didn't

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matter if you tipped us or not. But as tricky bartenders, we influenced bigger tips because

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soliciting tips is a big no-no. One of the ways we used to do it, hey look, it's me,

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it's a $20 billy. If somebody tipped us more than $5, we'd put it on our forehead, blow

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our whistles, give them high fives. To the point where people would see us do that.

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And just hand us bigger denominations. Just for the extra, hey, I want to be part of that

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group. Here's two of my friends, Jamie and Flippy, sporting $100 bills. In fact, a cool

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story about Flippy, the bald guy. There was a bar nightclub convention in town. One night

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he had over $800 on his head because he's got his head shaved.

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We went to nine different countries. It was amazing. And so one of the things we figured

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out is being in Las Vegas, a tourist destination, we figured out everybody's from somewhere.

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You know, we don't always, not everybody claims where they were born as they're somewhere.

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I do, but I have friends that don't. You know, they left where they were born when they were

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five or six.

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We moved somewhere, went to high school, college, and so it always changes.

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Now I need two volunteers. I have stickers.

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You. Somebody else. No, you guys know me. Okay.

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Come on up.

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Excuse me, Hacker. Do I trust you. Right here. Right here. Do I trust you? Yes. Okay, I'm going to give you guys a clue.

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And I want one of you to guess where I'm from. And I want the other to tell me something else about it, about myself, from the clue.

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That's the name of my first pet. I don't use it as a security answer because it's too damn long to type.

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But in first grade, that probably dates me. That was the name of my first pet.

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Who wants to guess where I'm from?

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Jordan.

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Jordan? No, where am I from? Based on that.

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Oh, California.

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Bingo.

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You like basketball.

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Bingo.

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Yes, I am from LA.

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Go ahead.

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Thanks, sir.

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Thank you.

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Anybody else from LA here?

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Wow, not bad. Okay.

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So I grew up there until I was 19. I've lived in Vegas now for 16 years.

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But I claim LA, even though I've been here almost as long and the majority of my adult life.

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But the other thing that we talked about that was guessed was I like basketball.

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I like sports.

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And that's another thing that we're going to talk about in this talk that when I hear people, especially at DEF CON, say the term sports ball, it's like nails on a chalkboard to me.

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Okay.

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But don't worry.

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This talk isn't actually about sports.

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We're not going to be talking about the Tampa 2 defense or sabermetrics in baseball or the triangle offense in basketball.

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We're going to be talking about how to use sports as a tool to build rapport with everybody.

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Do you guys believe me?

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Yes.

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Okay.

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So now we have an exercise for everybody.

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Everybody, please stand up.

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Okay.

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Back in February, one of the greatest championship games was played.

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So if you can answer yes to any of the following questions, please sit down.

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Did you watch Super Bowl 51?

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Yeah.

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Are you from the New England or Atlanta area?

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Oh, that wasn't a good one.

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Can you name at least three Lady Gaga songs?

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Oh, yeah.

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Have you ever had the type of food served at a Super Bowl party?

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Chips, nachos, chicken wings, beer?

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No.

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Okay.

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Oh, yeah.

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Are you from the Houston area?

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Okay.

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I'm going to try and get you the last six or seven.

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Have you ever seen a commercial?

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Okay.

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Around that one big event, there's the game.

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There's the teams that are involved in the game.

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There's the halftime show.

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There's the parties.

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There's where the game was played.

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And then there's the commercials.

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You guys are all qualified to build rapport with other people around that game.

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Did you realize that?

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Even though you didn't actually watch the game, but you could participate in any conversation about it.

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Okay.

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Okay.

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Now, this is going to be some boring big numbers, but it might make you think about just how popular sports really are.

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Super Bowl 51, more than 111 people watched it.

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Nearly as many people that voted in the last election.

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Okay.

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Now, this one's a little bit of cherry picking.

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Because this year's finals just weren't as compelling.

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But if you notice how games five, six, and seven, as the series got more compelling, it drew more and more casual eyeballs.

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Same thing with last year's World Series.

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Five, six, and seven, as it got closer to the end of the series, more and more people tuned in to watch.

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And it's crazy.

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More than 40 million people tuned in to watch the Chicago Cubs win a championship for the first time in 108 years.

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Cubs.

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I wasn't happy about that because they beat my Dodgers in the NFCS.

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But my wife loved it.

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Okay.

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Today.

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Yes, I really mean today.

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More than 450,000 people.

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Are attending a Major League Baseball game.

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Tomorrow.

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More than three times as many people are here at DEFCON.

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Are going to watch cars turn left.

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At the Pocono 400.

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And the Big Daddy.

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In six weeks, the NFL is back.

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And more than 1.1 million people will attend games on opening weekend.

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Here's a couple of college football ones.

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Do we have any Wolverines or Buckeyes?

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So Michigan Stadium might be the largest.

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I'm not quite sure.

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But nearly 110,000 people are going to sit outside at the end of November in Michigan to watch them play football.

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Okay.

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And then last year, the NCAA wanted to see just how many people they could draw.

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So they had a game at Bristol Motor Speedway.

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Between Virginia Tech and Tennessee.

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And nearly 157,000 people showed up.

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To set the new record.

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So another way people consume sports is through fantasy sports.

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According to the Fantasy Sports Trade Association.

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More than 57 million people.

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Participated in fantasy sports last year.

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I was one of them.

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Anybody else?

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There we go.

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One thing that they didn't count in those numbers.

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Were the number of people that fill out NCAA brackets.

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During March.

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Even though I play on my phone.

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I always carry one in my pocket.

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Just in case.

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Okay.

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So now what?

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So how as social engineers can we use this information to our advantage?

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Well, sports requires opposition.

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Okay.

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You need people to hate your team.

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Or else being a fan is boring.

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If we were all Dodgers fans, we'd all be best friends.

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But we really have not much to talk about.

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But sports is one of the few topics.

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When it comes to building rapport.

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We can actually take the opposite side.

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And still be safe.

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Because there are some topics.

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You should avoid at all cost.

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Anybody want to give me a few?

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Politics.

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Religion.

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Talk crew.

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Talk crew.

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.

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. . . . . . . .

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Okay.

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Let's see what the survey says.

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Religion.

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Politics.

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Sex.

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And money.

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Okay.

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The first two.

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Pretty obvious.

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Because they sort of require recruitment to your side of thinking.

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And the last two.

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If you haven't.

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Nobody else really wants to hear about it.

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Okay.

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I've always called this bartending 101.

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If you try to build rapport using these, it's going to be a bad day for you.

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Okay.

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So the power of opposites and building rapport using sports is it gives you a buffer.

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So I believe Dodger Blue.

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If you come up to me and say you're a Dodger fan, I'm probably going to find out real quick that you're lying to me.

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If you're not.

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But if you say you're a Giants fan.

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.

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. . . . . . . . .

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We're going to have that.

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We're still going to have decades of shared experiences.

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But there's a buffer.

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You know?

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And it allowed you to be a little bit of a troll.

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.

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I don't recommend trolling in a stadium parking lot.

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.

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That's a good way to end up in a coma.

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So now I'm going to give you some examples of how I've used opposites with sports for

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building rapport.

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00:16:24,860 --> 00:16:25,800
Anybody from Alabama?

259
00:16:26,380 --> 00:16:26,820
No?

260
00:16:29,460 --> 00:16:31,340
Okay, I can talk all the trash I want then.

261
00:16:31,760 --> 00:16:34,660
You have to talk slower to get them to understand you.

262
00:16:36,060 --> 00:16:36,500
Okay.

263
00:16:37,000 --> 00:16:39,460
Alabama, it's either Roll Tide or War Eagle.

264
00:16:40,700 --> 00:16:41,140
Okay?

265
00:16:41,140 --> 00:16:44,580
It's either the University of Alabama or the University of Auburn.

266
00:16:46,000 --> 00:16:46,900
Auburn University.

267
00:16:49,520 --> 00:16:50,520
It's really not.

268
00:16:51,400 --> 00:16:53,400
I'm not a fan of SEC, so.

269
00:16:55,980 --> 00:17:01,200
So I know a guy, Gillis Jones, he does security, super cool guy.

270
00:17:01,580 --> 00:17:05,120
Has an unholy love for the Alabama Crimson Tide.

271
00:17:05,860 --> 00:17:09,640
So I went up to him at B-Sides last year and I said, War Eagle.

272
00:17:10,280 --> 00:17:11,120
He said, B-Sides.

273
00:17:11,140 --> 00:17:11,240
Really?

274
00:17:11,260 --> 00:17:11,820
I hate you.

275
00:17:13,720 --> 00:17:19,840
I said, look, not really an Auburn fan, but Nick Saban is on a list of three people in

276
00:17:19,840 --> 00:17:24,040
this world that I hate because of what he did to my Dolphins.

277
00:17:27,220 --> 00:17:28,100
Here's another one.

278
00:17:32,880 --> 00:17:34,020
Just for that, Go Blue.

279
00:17:35,300 --> 00:17:37,680
Anybody know what the hashtag Go Blue refers to?

280
00:17:39,460 --> 00:17:39,860
Michigan.

281
00:17:40,540 --> 00:17:40,940
Michigan.

282
00:17:41,140 --> 00:17:41,280
Michigan.

283
00:17:41,840 --> 00:17:42,340
Michigan.

284
00:17:42,340 --> 00:17:43,380
Because that guy's a Buckeye.

285
00:17:44,520 --> 00:17:45,020
Okay?

286
00:17:46,760 --> 00:17:47,780
Anybody from Arizona?

287
00:17:49,980 --> 00:17:50,480
Arizona.

288
00:17:51,440 --> 00:17:51,940
Arizona.

289
00:17:53,140 --> 00:17:53,640
Okay.

290
00:17:55,440 --> 00:17:59,200
From one for Arizona, I have a buddy that went to the University of Arizona.

291
00:17:59,580 --> 00:18:01,460
I'll tell you, my buddy's a wildcat.

292
00:18:02,700 --> 00:18:04,400
I've had people go, oh, I'm the Sun Devil.

293
00:18:05,220 --> 00:18:06,100
The Sun Devil!

294
00:18:06,580 --> 00:18:06,940
Eh!

295
00:18:10,120 --> 00:18:11,120
Anybody from Oregon.

296
00:18:11,120 --> 00:18:24,940
Oregon. Are you a duck or a beaver? Okay. Now, this one's a little dated. It's hard

297
00:18:24,940 --> 00:18:30,360
to use this one still because I'm a long way removed from high school, but I played against

298
00:18:30,360 --> 00:18:41,080
a kid who went to the University of Oregon State. He was a beaver. So, he's a duck. Yeah,

299
00:18:41,080 --> 00:18:49,320
he always beat us. He went to Oregon State. No, can't root for them. But I could flip it

300
00:18:49,320 --> 00:18:56,120
and go, yeah, I got to root for the small town kid who went to a D1 school. And it's

301
00:18:56,120 --> 00:19:02,540
all true because I really did play against him and he really went to Oregon State. So,

302
00:19:02,580 --> 00:19:09,200
what do these last four examples have in common? They're all based on college rivalries.

303
00:19:09,200 --> 00:19:16,820
And these are huge because everybody loves where they went to school. And even if you

304
00:19:16,820 --> 00:19:22,640
didn't go to, you know, one of the major schools in a state, you know somebody that did or

305
00:19:22,640 --> 00:19:28,980
you know somebody that's a fan of that one. And so, here's an example of the breakup

306
00:19:28,980 --> 00:19:37,100
of, you know, how they break up across the country. Okay. So, now I'm going to give

307
00:19:37,100 --> 00:19:39,120
you guys a way to find more.

308
00:19:39,120 --> 00:19:41,240
So, you're going to have to go back and get that information. Because we're really only

309
00:19:41,240 --> 00:19:52,520
from one. And I use Robin's advice from the SEO podcast. Pretext should be based on reality.

310
00:19:53,800 --> 00:19:59,120
Never lie. Exaggeration is okay. If you're caught in a lie, that relationship is dead.

311
00:20:00,480 --> 00:20:08,320
Now, when you're building rapport versus if it's just a one off, lie your butt off,

312
00:20:08,340 --> 00:20:08,700
it doesn't matter.

313
00:20:08,820 --> 00:20:09,100
Okay. So, I wanted to give you guys a way to find more.

314
00:20:09,100 --> 00:20:13,480
But if you're actually trying to build rapport with people, there needs to be some truth to it.

315
00:20:15,700 --> 00:20:22,920
So what I use the best for collecting somewheres is fantasy sports.

316
00:20:24,340 --> 00:20:28,120
Every year, I play fantasy football with my buddies.

317
00:20:28,920 --> 00:20:36,080
I fill out March Madness brackets, and it allows me to collect anchors to different cities across the country.

318
00:20:37,560 --> 00:20:38,080
Okay?

319
00:20:39,960 --> 00:20:41,300
March Madness is a great one.

320
00:20:41,840 --> 00:20:45,980
A couple years ago, I met a guy who went to VCU, Virginia Commonwealth.

321
00:20:47,720 --> 00:20:51,080
The guy's made more money than I'll make in 50 lifetimes.

322
00:20:53,040 --> 00:21:00,900
And our friendship started because I said, man, VCU crushed my bracket the year they made it to the Final Four.

323
00:21:02,780 --> 00:21:03,640
Simple as that.

324
00:21:04,420 --> 00:21:06,620
Just because I filled out a piece of paper every year.

325
00:21:07,740 --> 00:21:08,180
And.

326
00:21:09,500 --> 00:21:13,440
For me, with March Madness, pick a mascot.

327
00:21:14,460 --> 00:21:15,220
Go with that.

328
00:21:15,280 --> 00:21:16,360
It doesn't have to be scientific.

329
00:21:17,220 --> 00:21:18,520
You know, pick a color.

330
00:21:19,280 --> 00:21:28,140
You know, and if you're talking March Madness with people, and you say something goofy like that, it's even funnier.

331
00:21:28,540 --> 00:21:31,540
Because a lot of times, those people get closer than I do.

332
00:21:31,780 --> 00:21:33,340
I follow college basketball.

333
00:21:36,480 --> 00:21:38,760
Okay, here's my fantasy football team from last year.

334
00:21:39,820 --> 00:21:41,640
Yes, I made the playoffs.

335
00:21:43,540 --> 00:21:45,240
And then lost in the first round.

336
00:21:47,660 --> 00:21:48,500
Okay, but look.

337
00:21:48,920 --> 00:21:52,620
I have anchors to eight different cities in the country.

338
00:21:53,580 --> 00:21:58,940
I don't know anything about how the San Diego Chargers, now LA Chargers, finished.

339
00:21:59,640 --> 00:22:03,280
But I know that Melvin Gordon killed it until he got hurt.

340
00:22:04,060 --> 00:22:08,900
So I can talk to every Chargers fan that I run into about that.

341
00:22:09,100 --> 00:22:09,420
One guy.

342
00:22:10,860 --> 00:22:12,520
Because of fantasy football.

343
00:22:13,000 --> 00:22:14,540
Because of just a silly game.

344
00:22:16,260 --> 00:22:20,320
Okay, so how can you actually use this kind of stuff on an engagement?

345
00:22:23,300 --> 00:22:27,940
People that play fantasy sports generally use some app to do it.

346
00:22:29,400 --> 00:22:32,140
And if you're talking with them.

347
00:22:33,480 --> 00:22:37,980
And you say, man, I hate that the default on ESPN fantasy.

348
00:22:37,980 --> 00:22:47,040
is whole numbers well now you know what they use you know they'll go oh we use

349
00:22:47,040 --> 00:22:55,240
this one and let the fishing begin it's that easy plus another thing is whole

350
00:22:55,240 --> 00:23:01,960
companies sometimes play together I have a friend he's a lawyer 30 he's in a

351
00:23:01,960 --> 00:23:12,020
30-16 league at his law firm that's just his law firm so it's just crazy how

352
00:23:12,020 --> 00:23:18,760
you can just get in there and get everybody that way because they all do

353
00:23:18,760 --> 00:23:26,900
it together okay and second thank you to all of you this is my first DEF CON talk

354
00:23:27,560 --> 00:23:31,520
and I had to thank a doctor first because

355
00:23:32,100 --> 00:23:37,400
I probably shouldn't be here to do this but thank you all for coming for Jason

356
00:23:37,400 --> 00:23:39,460
Street's lock after mine

357
00:23:58,900 --> 00:24:01,200
and to show you how sports worked

358
00:24:01,960 --> 00:24:15,620
this was at the end of my CFP and Michelle is a Seahawks fan so it works

359
00:24:16,660 --> 00:24:31,020
anybody have any questions for you know me do you know somebody that does no okay

360
00:24:31,020 --> 00:24:37,160
one thing the fantasy football angle my wife doesn't know anything about football

361
00:24:37,660 --> 00:24:41,620
but she knows I complain about it all the time so if she's hearing other people

362
00:24:41,620 --> 00:24:46,920
talk oh every year my husband says he hates it but he keeps going back and

363
00:24:46,920 --> 00:24:54,900
playing it you know it's it's one of those things if you just dismiss it it's

364
00:24:54,900 --> 00:25:01,000
gonna be tough plus if you don't like sports you don't really know sports

365
00:25:03,380 --> 00:25:08,100
there's there's other ways around it and that's why if you take the opposite

366
00:25:08,100 --> 00:25:14,140
side you give yourself a buffer you know if you're like yeah I'm a Raiders fan

367
00:25:14,140 --> 00:25:18,660
and they're like oh what about this and this you're like oh crap you know

368
00:25:31,000 --> 00:25:39,560
yeah I mean if it's one of those things if you hate it you don't know it like and you can't tie it

369
00:25:39,560 --> 00:25:47,940
to anything in your life yeah I mean that's it's gonna be tough but that's just how it is sometimes

370
00:25:47,940 --> 00:25:54,820
you know I could try and you know build rapport with Chris over food what do you want to eat

371
00:25:54,820 --> 00:26:00,800
let's go to sushi I hate sushi you're like oh crap never mind

372
00:26:01,940 --> 00:26:07,100
you know so sometimes you're just gonna swing and miss and that's life but I

373
00:26:07,100 --> 00:26:10,120
think sports is so easy to use

374
00:26:13,460 --> 00:26:20,800
My obnoxious comment is that your North Carolina rivalry is all wrong.

375
00:26:21,820 --> 00:26:24,940
Thank you. Go to.

376
00:26:25,920 --> 00:26:26,780
Follow up.

377
00:26:28,420 --> 00:26:30,400
Have you ever had a moment where

378
00:26:31,000 --> 00:26:35,920
you couldn't pivot a sports conversation to something that was in your wheelhouse?

379
00:26:37,700 --> 00:26:40,200
That I couldn't pivot a sports conversation?

380
00:26:40,460 --> 00:26:46,120
Like if you're in a conversation have you ever been shocked or do you like it so much that you can play anything sports

381
00:26:46,120 --> 00:26:50,560
and you're so into it for so long that you feel confident to have a conversation with anyone?

382
00:26:50,940 --> 00:26:51,400
Oh yeah.

383
00:26:51,540 --> 00:26:52,040
Yeah.

384
00:26:52,980 --> 00:26:59,340
And plus as a bartender you're gonna be able to talk about other things.

385
00:26:59,680 --> 00:27:00,200
Uh

386
00:27:01,120 --> 00:27:05,300
Another thing that is easy for me to talk about is tattoos.

387
00:27:07,480 --> 00:27:10,640
Everybody that has one has a story.

388
00:27:11,620 --> 00:27:13,940
And they will gladly tell it to you.

389
00:27:16,000 --> 00:27:20,840
And whether or not you think it's stupid they will still talk your ear off about them.

390
00:27:21,820 --> 00:27:23,660
Ask me about mine and I'll do the same thing.

391
00:27:27,760 --> 00:27:28,720
Anybody else?

392
00:27:31,000 --> 00:27:31,340
Yeah.

393
00:27:33,080 --> 00:27:36,920
So on the on the question earlier like you don't watch sports.

394
00:27:37,060 --> 00:27:38,000
I don't follow sports.

395
00:27:38,300 --> 00:27:41,240
I've won my fantasy bracket in my office for three years in a row.

396
00:27:41,980 --> 00:27:42,460
Yes.

397
00:27:44,640 --> 00:27:46,620
Nate Silver is my journey blog.

398
00:27:46,840 --> 00:27:48,000
He's a typical model.

399
00:27:48,320 --> 00:27:49,620
There's no emotion in it.

400
00:27:49,720 --> 00:27:56,120
You can play this game and talk with those people and just be like yeah I don't honestly care about any of these things.

401
00:27:56,300 --> 00:27:57,500
But I want to win your money.

402
00:27:57,820 --> 00:27:59,500
Let's talk about how I'm gonna do that.

403
00:28:01,000 --> 00:28:01,660
It's a different way.

404
00:28:01,880 --> 00:28:02,980
And it works.

405
00:28:03,120 --> 00:28:04,700
And you still have that connection.

406
00:28:05,140 --> 00:28:10,280
Another person is Jen Mueller out of Seattle.

407
00:28:10,940 --> 00:28:13,660
She wrote a book called Talk Sporty to Me.

408
00:28:14,040 --> 00:28:18,940
And hers is more the how to deal with it in business and networking.

409
00:28:20,400 --> 00:28:30,460
But she'll post on Twitter like weekly sports review like talking points that you can take to the water cooler.

410
00:28:35,060 --> 00:28:35,940
Jen Mueller.

411
00:28:38,320 --> 00:28:38,760
Yes.

412
00:28:40,160 --> 00:28:43,920
Aside from sports, what are some other topics you think are going to create rapport?

413
00:28:48,620 --> 00:28:50,380
Well, it's based on you.

414
00:28:51,420 --> 00:28:55,660
Because like I said, if you're going to try and actually build rapport, there's got to be some truth to it.

415
00:28:56,120 --> 00:29:00,280
So I can't talk about raising kids because I don't have any.

416
00:29:01,920 --> 00:29:05,460
It's you know, there's just something you can't fake.

417
00:29:06,900 --> 00:29:10,080
And so for me, it's going to be sports.

418
00:29:10,200 --> 00:29:18,240
It's going to be places I've lived, places I've traveled to, tattoos.

419
00:29:19,360 --> 00:29:25,960
You know, I'm a picky eater, so it's probably not going to be food unless we're in Texas and we're going for steaks.

420
00:29:28,260 --> 00:29:29,620
Although I hate the Longhorns.

421
00:29:29,620 --> 00:29:36,100
Because I'd say why I hate the Longhorns.

422
00:29:36,560 --> 00:29:38,380
But my family is going to watch this later.

423
00:29:40,420 --> 00:29:42,240
And I'm not allowed to like the Trojans.

424
00:29:43,360 --> 00:29:43,780
Yeah.

425
00:29:47,000 --> 00:29:48,040
Any other questions?

426
00:29:49,980 --> 00:29:50,400
No.

427
00:29:51,900 --> 00:29:52,320
Okay.

428
00:29:57,620 --> 00:30:03,800
When you talk about sports, does it have like a general goal or a base?

429
00:30:03,840 --> 00:30:07,900
Like nobody was into football, but they're into mixed martial arts.

430
00:30:08,000 --> 00:30:17,260
Because I don't know a lot about mixed martial arts, which is an example.

431
00:30:18,700 --> 00:30:20,840
Mixed martial arts, I'm not a big fight fan.

432
00:30:20,840 --> 00:30:25,160
So I would use that opportunity to let them educate me about it.

433
00:30:26,060 --> 00:30:27,120
Same thing with hockey.

434
00:30:28,920 --> 00:30:29,940
I grew up in LA.

435
00:30:30,420 --> 00:30:31,400
I live in Vegas.

436
00:30:32,620 --> 00:30:35,480
Not exactly the hockey weather in those places.

437
00:30:37,400 --> 00:30:37,820
Okay.

438
00:30:37,860 --> 00:30:39,700
So I'd let them teach me about it.

439
00:30:41,860 --> 00:30:43,080
I'm not a big fan of soccer.

440
00:30:44,240 --> 00:30:49,300
But if I had to build rapport with somebody that was a soccer fan, I would let them teach me about it.

441
00:30:55,380 --> 00:30:56,160
Anybody else?

442
00:30:56,260 --> 00:30:56,700
All right.

443
00:30:57,800 --> 00:30:58,440
Thank you.