1 00:00:04,180 --> 00:00:07,500 And welcome back to the Career Hacking Village. 2 00:00:07,500 --> 00:00:18,200 We talk a lot about doing technology, but we never really talk about how do we present, how do we get things moving forward. 3 00:00:18,200 --> 00:00:28,520 And I'm really excited, I was really excited to see the proposal submission from my friend Peter Keenan to just really talk about hacking security leadership. 4 00:00:28,520 --> 00:00:30,000 So Peter, take it away. 5 00:00:30,000 --> 00:00:34,600 Thanks so much Kathleen, and thanks everybody for watching. 6 00:00:35,100 --> 00:00:41,100 Yeah, this is my first DEF CON presentation, so thanks for accepting it. 7 00:00:41,840 --> 00:00:45,680 All right, the obligatory who am I slide. 8 00:00:45,680 --> 00:00:53,640 So I have been in the information technology and information security space for about 30 years. 9 00:00:53,640 --> 00:00:59,680 You can see from these pictures there's at least three decades of bad haircuts there. 10 00:01:00,080 --> 00:01:06,820 I'm currently the chief information security officer for a global financial services company. 11 00:01:07,640 --> 00:01:14,320 You all are hackers, you can figure it out if you really want to, but I'm not allowed to use the name, so I'm not going to. 12 00:01:14,500 --> 00:01:29,120 Prior to the five and a half year stint I've had there, I was global head of information security governance at Citigroup, yeah, I owned a bunch of things like the global information security policy. 13 00:01:29,260 --> 00:01:34,280 I was a director with PricewaterhouseCoopers and their information security consulting group. 14 00:01:34,460 --> 00:01:46,440 I owned a firm that did information security consulting for about a decade, primarily to military and intelligence agencies, and spent a little time working in government service before that. 15 00:01:47,360 --> 00:02:03,300 Yeah, like I said, a lot of time in the space, and I have hopefully boiled down what I've learned in the last 30 some odd years into about 30 slides, which sounds terrible when I say it that way, that I'm getting like one slide a year, but sadly it's true. 16 00:02:03,840 --> 00:02:10,200 Yeah, two kids, 24 and 21, 31 years of marriage. 17 00:02:11,460 --> 00:02:14,800 All right, so I'm going to start with this CISO mind map. 18 00:02:14,800 --> 00:02:16,660 I think it's a great slide. 19 00:02:16,660 --> 00:02:26,820 I think this chart is really informative, sort of about the things that somebody in my position is thinking about on a daily, weekly, monthly basis. 20 00:02:26,840 --> 00:02:34,540 The area of this mind map that I'm going to focus on is selling information security. 21 00:02:34,540 --> 00:02:48,600 I think it's the area that people struggle with most as they transition their career from sole contributors or engineering types or very technical sort of roles to a leadership role. 22 00:02:48,600 --> 00:02:54,000 And it's probably the most important part of information security. 23 00:02:54,000 --> 00:03:05,040 If you boil information security down to its core nugget, the thing that's probably describes it best is influence without authority. 24 00:03:05,040 --> 00:03:20,400 And the ability to drive security through an organization without directly being able to control people's comp or control their, you know, performance reviews and all of those sorts of things is really the challenge that we face. 25 00:03:20,400 --> 00:03:24,280 I mean, some things we have direct control over, but by and large we don't. 26 00:03:24,280 --> 00:03:34,940 And we need to be able to convince people that this is the right thing to do both for their own personal gain, the company's gain, society's gain, all of those things. 27 00:03:35,820 --> 00:03:44,820 And that's why I think that's probably the core function that information security, probably the most important function within information security, because it's a force multiplier. 28 00:03:44,820 --> 00:03:51,260 If we can get the folks in the company all pulling in our direction, it multiplies our effectiveness dramatically. 29 00:03:51,660 --> 00:03:56,840 The thing I don't like about this part of it here, and, you know, maybe it's just me misreading it. 30 00:03:56,840 --> 00:03:59,020 I think the authors, like I said, did a great job. 31 00:03:59,460 --> 00:04:02,040 It feels like it's a lot of top down selling, right? 32 00:04:02,040 --> 00:04:12,480 And I think that that's good and it's important and it's what, you know, lets you keep your job as a CISO, convincing the, you know, the board and the CEO that you're doing a good job and security is important. 33 00:04:12,780 --> 00:04:14,060 You got to do that. 34 00:04:14,100 --> 00:04:27,180 But if you actually want to fix security at an organization, you've got to sell it from the bottom up because it's the people on the ground, the people at eye level who are actually doing the things that will make you more or less secure. 35 00:04:27,180 --> 00:04:31,000 And you've got to convince them that this is the right things to do. 36 00:04:31,000 --> 00:04:36,100 And these are the changes they need to make in their processes to be better. 37 00:04:36,100 --> 00:04:41,200 And you've got to provide them with ways of doing it that makes them more efficient, not less efficient. 38 00:04:41,380 --> 00:04:51,140 And, you know, it's a hard sell in a lot of cases with security because, you know, being frank, we're introducing overhead quite often to do things securely, right? 39 00:04:51,140 --> 00:05:02,620 I mean, the act of typing a password as opposed to just being on the system introduces overhead, but short-term overhead, long-term overhead, it obviously creates a lot of problems not having passwords. 40 00:05:03,540 --> 00:05:05,300 Amazon has three buckets. 41 00:05:05,320 --> 00:05:05,900 Yes. 42 00:05:07,260 --> 00:05:07,720 All right. 43 00:05:07,720 --> 00:05:23,800 So jumping ahead, the key language of business, and again, something that for me, I think is one of the really big differentiators between a sole contributor and a leader in the information security space is the language of risk. 44 00:05:24,060 --> 00:05:25,780 Business leaders understand it. 45 00:05:25,780 --> 00:05:35,760 They may not understand your specific technical domain, and they may not understand what a router or a switch is, but they understand the language of risk. 46 00:05:35,760 --> 00:05:38,180 And it's a language that we can meet in the middle with them all. 47 00:05:38,180 --> 00:05:48,000 We can meet in the middle with lawyers, with accountants, business people , the CEO, they will all get the idea of likelihood and impact. 48 00:05:48,960 --> 00:05:53,180 It's a problem for us in technical fields. 49 00:05:53,600 --> 00:06:01,080 In the words that I've highlighted on this page, uncertainty and probability, we struggle with that as a group. 50 00:06:01,080 --> 00:06:02,000 We do. 51 00:06:02,180 --> 00:06:05,580 We think about these things in absolutes like engineers. 52 00:06:05,580 --> 00:06:16,060 And I know that's a rough way of saying it, but too many times, it's really a struggle to drag an estimate out of somebody who's in a technical discipline. 53 00:06:16,060 --> 00:06:18,000 They want to have the right answer. 54 00:06:18,000 --> 00:06:24,460 With estimates, you're basically saying, I'm giving you the wrong answer, but I hope it's close. 55 00:06:25,960 --> 00:06:34,580 Somebody who's got an engineering training or a mathematical training, that makes the hair on the back of their neck stick up. 56 00:06:34,580 --> 00:06:35,480 What do you mean? 57 00:06:35,480 --> 00:06:37,540 I don't know the answer. 58 00:06:37,540 --> 00:06:39,240 There's no right answer. 59 00:06:39,240 --> 00:06:41,520 I'm just thumbing the area. 60 00:06:41,620 --> 00:06:43,600 I'm putting that in front of the CEO? 61 00:06:43,600 --> 00:06:44,780 Yeah, you are. 62 00:06:44,780 --> 00:06:46,340 That's what risk is. 63 00:06:46,360 --> 00:06:59,760 You take the best educated guess you can sometimes about the likelihood, which is a soft number, and the impact of these events occurring. 64 00:06:59,760 --> 00:07:02,340 And that's the way that you have to describe them. 65 00:07:02,840 --> 00:07:07,520 I often hear people say this phrase, and it drives me nuts, you can't predict the future. 66 00:07:08,560 --> 00:07:10,180 Absolutely, you can. 67 00:07:10,300 --> 00:07:12,760 I mean, with 100% certainty, no. 68 00:07:12,760 --> 00:07:16,040 But why else would we eat right and exercise, right? 69 00:07:16,120 --> 00:07:18,620 Because we don't think we're going to die in the next hour. 70 00:07:18,620 --> 00:07:20,080 We don't think we're going to die tomorrow. 71 00:07:20,080 --> 00:07:21,680 We don't think the world's going to end tomorrow. 72 00:07:21,680 --> 00:07:28,040 We don't think they're going to have miraculous cures for diabetes and obesity tomorrow, right? 73 00:07:28,040 --> 00:07:33,080 That's why we save money, because we think that we're going to live to an age where we're going to need money, right? 74 00:07:33,080 --> 00:07:37,740 There's a million predictions about the future we make every day, all of us do. 75 00:07:37,740 --> 00:07:40,460 And I think we just have to get comfortable with that. 76 00:07:41,600 --> 00:07:46,700 You can't predict it with 100% certainty, but that's okay. 77 00:07:46,700 --> 00:07:55,440 You have to be able to get comfortable with the uncertainty and probabilities and presenting your risks in that way. 78 00:07:55,500 --> 00:07:58,820 And it's got to be done. 79 00:07:58,840 --> 00:08:05,220 If you look at the way the businesses report, these things, they all know that they're not 100% accurate. 80 00:08:05,220 --> 00:08:07,480 And people yell at you when your risk is way off. 81 00:08:07,480 --> 00:08:09,620 But end of the day, you were clear. 82 00:08:09,620 --> 00:08:11,620 It's an estimate. 83 00:08:13,380 --> 00:08:13,800 All right. 84 00:08:14,680 --> 00:08:15,740 Two other things. 85 00:08:15,740 --> 00:08:17,200 One last thing on this one. 86 00:08:17,200 --> 00:08:20,480 This is one of my pet peeves about information security folks. 87 00:08:20,480 --> 00:08:29,020 When they're talking to non-security folks, lay people, FUD is the biggest thing that drives me nuts. 88 00:08:29,020 --> 00:08:34,640 And you see it, the salespeople do it, the engineers, when they get frustrated, they do it. 89 00:08:34,640 --> 00:08:38,660 They just throw out these FUD bombs of like, well, you never know. 90 00:08:38,660 --> 00:08:41,360 Could be the Russians, those Chinese. 91 00:08:41,360 --> 00:08:46,000 It's just, stop, don't do it. 92 00:08:46,060 --> 00:08:52,540 It may work in the short-term to win that short-term argument, but you will lose respect from everybody in the room. 93 00:08:52,540 --> 00:09:00,080 And that's one of the things that defines you as a leader is being able to hold and command that respect over time. 94 00:09:01,400 --> 00:09:02,760 All right. 95 00:09:02,760 --> 00:09:03,860 Risk strategies. 96 00:09:03,860 --> 00:09:08,840 These are some of the terms that you have to understand if you're going to communicate in risk. 97 00:09:08,840 --> 00:09:09,920 Risk reduction. 98 00:09:09,920 --> 00:09:11,980 This one's pretty straightforward, right? 99 00:09:12,200 --> 00:09:18,340 I have a thousand systems that are MS-0867 vulnerable. 100 00:09:18,840 --> 00:09:21,000 I patched 999 of them. 101 00:09:21,000 --> 00:09:22,080 Have I reduced the risk? 102 00:09:22,080 --> 00:09:23,040 Yeah, probably, right? 103 00:09:23,040 --> 00:09:24,420 That's risk reduction. 104 00:09:24,640 --> 00:09:34,100 There's still a risk out there that I missed one, or that the patch isn't fully effective, or somebody didn't reboot after the patch, or all of those things. 105 00:09:34,100 --> 00:09:40,920 But that's what that's about, reducing the risk associated with some adverse event out there. 106 00:09:41,260 --> 00:09:42,140 Acceptance. 107 00:09:42,480 --> 00:09:46,300 This is another one we struggle with as technology folks. 108 00:09:46,760 --> 00:09:49,900 There are some times the business is just going to go, yep, that's okay. 109 00:09:49,900 --> 00:09:50,780 I get it. 110 00:09:50,780 --> 00:09:51,540 I get it. 111 00:09:51,540 --> 00:09:55,740 There's a, you know, you say there's a 10% chance that this website will get hacked. 112 00:09:56,380 --> 00:09:57,860 I'm okay with it. 113 00:09:57,860 --> 00:09:59,380 It's only up for 30 days. 114 00:09:59,380 --> 00:10:00,800 I'll take that risk. 115 00:10:01,120 --> 00:10:04,280 And we all go, you know, it makes our heads explode. 116 00:10:04,280 --> 00:10:06,380 But absolutely, that's their call. 117 00:10:06,380 --> 00:10:14,940 Your job is to identify, as best as you can, quantify and report that risk. 118 00:10:14,980 --> 00:10:18,120 It's their job to say yes or no to that risk, right? 119 00:10:18,120 --> 00:10:22,520 The CEO, whoever's in charge of that business function, they get to decide that. 120 00:10:22,520 --> 00:10:28,600 And I know there's a great cartoon about their, you know, what's the magic word to get what you want? 121 00:10:28,820 --> 00:10:30,040 Risk accepted, right? 122 00:10:30,060 --> 00:10:37,440 And, you know, there are some people who will overuse it, but that's in a well-functioning organization, that's how that should work. 123 00:10:37,560 --> 00:10:38,360 Avoidance. 124 00:10:38,580 --> 00:10:45,400 We're going to go through some examples later, but the classic one is just don't be in that line of business that's going to create that risk, right? 125 00:10:45,400 --> 00:10:55,180 Don't launch that website that, you know, tweaks its nose at some hacker collective or, yeah, any of those sorts of things. 126 00:10:55,180 --> 00:10:57,100 Avoidance is pretty straightforward. 127 00:10:57,980 --> 00:11:00,960 And there are times when we're going to want to advise that. 128 00:11:00,960 --> 00:11:05,140 But again, business may just say, yeah, I understand. 129 00:11:05,260 --> 00:11:09,820 Avoidance is probably better, but we're not going to do it because it's too much of a gain for us in business. 130 00:11:09,820 --> 00:11:12,340 And I've seen a million cases where they were right. 131 00:11:12,460 --> 00:11:14,380 I counseled, don't do it. 132 00:11:14,380 --> 00:11:17,420 And they said, well, we're going to make $300 million off of that. 133 00:11:17,420 --> 00:11:19,400 So we're going to do it anyway. 134 00:11:19,600 --> 00:11:21,800 And, you know, they were right. 135 00:11:23,080 --> 00:11:25,140 Transfer, risk transfer. 136 00:11:25,140 --> 00:11:28,260 This is the classic cyber insurance, right? 137 00:11:28,260 --> 00:11:36,520 And that's, you know, I think there's a lot of uncertainty around cyber insurance at this point, but this is the classic way of dealing with risk. 138 00:11:36,520 --> 00:11:39,600 And I think this will get better over time. 139 00:11:39,960 --> 00:11:42,900 The last one is probably the most common in this area. 140 00:11:42,900 --> 00:11:43,600 And that's hope. 141 00:11:43,600 --> 00:11:45,560 You just hope you don't get hacked. 142 00:11:45,620 --> 00:11:48,160 And you see it over and over and over again. 143 00:11:48,160 --> 00:11:56,400 Every day you see, you know, tons of people putting stuff on the internet and, you know, just hoping that bad things don't happen. 144 00:11:57,940 --> 00:11:58,600 All right. 145 00:11:58,720 --> 00:12:02,580 So I have a cat and she shares this office with me. 146 00:12:02,580 --> 00:12:04,160 So there's nothing I can do. 147 00:12:04,280 --> 00:12:04,920 Yeah. 148 00:12:04,920 --> 00:12:07,000 There's no risk avoidance on that. 149 00:12:07,240 --> 00:12:09,320 This was her office for the last five years. 150 00:12:09,320 --> 00:12:11,500 And I've only been working here for the last couple of months. 151 00:12:11,500 --> 00:12:14,240 So she'll pop in and out of frame on the background. 152 00:12:15,960 --> 00:12:16,460 Yeah. 153 00:12:16,460 --> 00:12:17,820 Her name is Schrodinger. 154 00:12:18,240 --> 00:12:19,080 All right. 155 00:12:19,080 --> 00:12:22,180 So risk, appetite, and tolerance. 156 00:12:22,180 --> 00:12:27,840 These are some other terms that you're going to need to know to speak the language of risk. 157 00:12:27,840 --> 00:12:32,540 Risk appetite is the amount or the type of risk that your organization is willing to take. 158 00:12:33,360 --> 00:12:34,400 Thank you. 159 00:12:35,720 --> 00:12:39,740 Every organization is going to have a different risk tolerance level. 160 00:12:40,400 --> 00:12:44,800 It's very much organization specific, right? 161 00:12:44,800 --> 00:12:47,460 Financial services tend to be more risk averse. 162 00:12:47,780 --> 00:12:53,660 Startups or tech companies tend to be more risk favorable where they'll just take chances. 163 00:12:53,940 --> 00:12:55,240 Particularly if you're a startup, right? 164 00:12:55,240 --> 00:12:56,380 I mean, what have you got to lose? 165 00:12:56,380 --> 00:13:00,960 A lot less than a hundred and something year old global investment bank, right? 166 00:13:00,960 --> 00:13:04,420 I mean, it's just those are the sorts of decisions that they're going to make. 167 00:13:04,420 --> 00:13:08,360 Your job is to understand what the risk appetite of folks is. 168 00:13:08,360 --> 00:13:13,500 And the description below is great because this is the tricky part. 169 00:13:13,500 --> 00:13:15,760 If you could just say, what's your risk appetite? 170 00:13:15,760 --> 00:13:18,540 And people could say seven and you'd be seven. 171 00:13:18,680 --> 00:13:21,860 There is no numeric value like that. 172 00:13:22,760 --> 00:13:34,800 Everybody's going to have a different definition and you're going to have to speak to a lot of people and you're going to have to deal in fuzzy terms to get a sense for how people want to deal with this, right? 173 00:13:34,800 --> 00:13:44,440 Whether or not they want to be able to say, you know, it's a dollar value or none, right? 174 00:13:44,440 --> 00:13:48,180 Like, you know, CEO is going to be like, no, what do you mean getting hacked? 175 00:13:48,180 --> 00:13:50,800 You're saying you want to know how often I want to get hacked? 176 00:13:50,800 --> 00:13:52,060 The answer is never, right? 177 00:13:52,060 --> 00:13:53,780 I mean, like, you know, I can get hacked for free. 178 00:13:53,780 --> 00:13:56,600 What am I paying you for if we're going to get hacked, right? 179 00:13:57,640 --> 00:14:02,840 CFO is probably going to set aside some money for this and say, put aside $8 million a year. 180 00:14:02,840 --> 00:14:06,480 So if you can exceed that, let me know and we'll budget some more for next year. 181 00:14:06,980 --> 00:14:09,060 You know, and everybody else is going to have a different view of it. 182 00:14:09,060 --> 00:14:15,600 Your job is going to be to consolidate all of that and come up with a security controls that are appropriate to those risks. 183 00:14:16,940 --> 00:14:17,520 Yeah. 184 00:14:17,520 --> 00:14:18,220 Thank you. 185 00:14:18,220 --> 00:14:19,080 Thank you. 186 00:14:20,040 --> 00:14:20,740 All right. 187 00:14:21,600 --> 00:14:23,140 Risk impact levels. 188 00:14:23,140 --> 00:14:33,080 This is an interesting diagram and I think it's a great way, after you've had all those conversations, to communicate this back to the folks, right? 189 00:14:33,080 --> 00:14:48,380 To communicate this back to senior leadership and say, based on what I heard from all of you, and this is just an example from the site that's listed below, these are the sort of numbers or metrics I've come up with to calculate our risk levels, right? 190 00:14:48,380 --> 00:14:51,520 Whether something's a low impact, medium impact, or high impact. 191 00:14:51,520 --> 00:14:56,200 And get everybody to just sort of nod yes, so that there's at least a common understanding of the term, right? 192 00:14:56,200 --> 00:15:11,160 It's a lexicon that will help you build common understanding and get people, you know, when a bad event occurs, everybody sort of freaks out initially, but then you sort of can go back to this and say, listen, this is what we agreed to. 193 00:15:11,160 --> 00:15:18,180 This is in line with what we've communicated to the board, to the CEO, and it gets everybody back to at least level set. 194 00:15:20,980 --> 00:15:25,140 All right, managing cybersecurity risk and preparation. 195 00:15:25,200 --> 00:15:33,600 So this is just a framework that I like to use for how you would do all of these things, right? 196 00:15:33,600 --> 00:15:39,640 You've got to build a team, diversity on that team, so important from all aspects of it, right? 197 00:15:39,640 --> 00:15:43,660 The type of people, the type of education, the type of functions that they've served. 198 00:15:44,140 --> 00:15:49,760 The more viewpoints that you have on your team, the better you're going to be. 199 00:15:49,760 --> 00:15:56,440 And this is another thing that I see a lot of technical folks, and I've been guilty of it in my past. 200 00:15:56,520 --> 00:15:59,700 We hire people that look a lot like ourselves, right? 201 00:15:59,700 --> 00:16:02,660 And I don't mean that necessarily physically, but like I'm an infrastructure guy. 202 00:16:02,660 --> 00:16:03,980 That's where I come from. 203 00:16:03,980 --> 00:16:06,680 I love routers and switches and networks. 204 00:16:06,680 --> 00:16:13,860 And, you know, early on in my career, I thought those were the people that knew the most because they understood the things that I understood. 205 00:16:13,860 --> 00:16:19,920 And as I've grown, I think I tend to gravitate more towards people who know things that I don't. 206 00:16:19,920 --> 00:16:23,560 And I just ask them questions all day every time I meet with them. 207 00:16:23,560 --> 00:16:26,200 And I think that's made me a better leader. 208 00:16:26,200 --> 00:16:34,420 And I think that's probably the most important part of building a team when it comes to risks, because you've got to understand it from every angle if you're going to manage it effectively. 209 00:16:35,140 --> 00:16:39,420 Structure, you've got to assign formal responsibility for these things. 210 00:16:39,420 --> 00:16:42,260 I know a lot of people say risk is everybody's responsibility. 211 00:16:42,400 --> 00:16:46,280 Yeah, but if you say it's everybody's job, then it's nobody's job. 212 00:16:46,280 --> 00:16:47,680 It's got to be somebody's job. 213 00:16:47,680 --> 00:16:49,520 It's got to be somebody's responsibility. 214 00:16:49,520 --> 00:16:56,080 And you've got to give them the freedom and the ability to actually manage around that risk. 215 00:16:58,940 --> 00:16:59,960 Managing the risk. 216 00:16:59,960 --> 00:17:01,980 We talked about a bunch of these things already. 217 00:17:02,060 --> 00:17:04,320 Understanding your company's cyber risk profile. 218 00:17:04,320 --> 00:17:06,220 How likely are you to get attacked? 219 00:17:06,220 --> 00:17:07,060 How often? 220 00:17:07,060 --> 00:17:08,880 Who's going to come after you? 221 00:17:08,900 --> 00:17:12,580 What is your risk appetite? 222 00:17:12,580 --> 00:17:14,740 What is the impact of you getting hacked? 223 00:17:14,740 --> 00:17:18,600 Is it the type of business where Congress is coming after you? 224 00:17:19,000 --> 00:17:23,020 All of those things have to factor into your management of risk. 225 00:17:23,780 --> 00:17:30,880 Get as many viewpoints from the outside, law enforcement, your peers, industry groups as you possibly can. 226 00:17:30,960 --> 00:17:41,500 And then constantly updating your profile, your processes so that you're integrating the latest and greatest techniques for managing this stuff. 227 00:17:41,500 --> 00:17:47,920 The last part of this, probably the most important, what do you do when you're wrong? 228 00:17:47,920 --> 00:17:54,440 When you've calculated all of these things and the worst still happens, have a crisis response plan. 229 00:17:54,440 --> 00:18:01,740 I think during this year, it's like if anybody is arguing this point, you got to go, what are you thinking, right? 230 00:18:01,740 --> 00:18:04,700 I mean, we've had all of this craziness this year. 231 00:18:04,700 --> 00:18:11,400 I live in New York City and it's just, you know, I can't, you know, we were waiting for locusts, right? 232 00:18:11,400 --> 00:18:14,680 I mean, it just, you know, everything went wrong. 233 00:18:14,680 --> 00:18:23,620 And if you can't sell this now, you should probably think about moving jobs, right? 234 00:18:23,620 --> 00:18:28,660 This is as important as anything could be at this point, right? 235 00:18:28,660 --> 00:18:30,660 What do you do when you're wrong? 236 00:18:31,640 --> 00:18:32,640 All right. 237 00:18:33,400 --> 00:18:36,360 So I'm going to jump into a little bit of psychology. 238 00:18:36,360 --> 00:18:46,220 And I think this is one of the areas, again, that I think technology people, and I hate making generalizations, but I feel like I'm talking about myself here. 239 00:18:46,220 --> 00:18:49,840 So I've lived with this my whole life. 240 00:18:49,840 --> 00:18:55,740 We're not great sometimes at empathy and we're not great at understanding people's motivations. 241 00:18:55,740 --> 00:18:57,360 We know what they did. 242 00:18:57,380 --> 00:19:01,800 And maybe technically we know why they did it, but we don't know emotionally why they did it. 243 00:19:01,800 --> 00:19:09,500 And I've spent the last probably 15 years really focusing myself on trying to develop that part of my personality. 244 00:19:09,500 --> 00:19:15,720 So I could understand why people make the decisions that they do instead of just going, what the hell is wrong with you? 245 00:19:15,720 --> 00:19:17,020 What were you thinking? 246 00:19:17,020 --> 00:19:19,860 I'm actually trying to ask, hmm, that's interesting. 247 00:19:19,860 --> 00:19:22,140 What were you thinking instead of what the hell is wrong with you? 248 00:19:22,140 --> 00:19:23,000 What are you thinking? 249 00:19:23,000 --> 00:19:30,140 So this chart, I think it came from a Bill Gates presentation a while ago. 250 00:19:30,200 --> 00:19:31,240 I love it. 251 00:19:31,840 --> 00:19:37,060 If you ask people what they're worried about, what scares you? 252 00:19:37,060 --> 00:19:46,580 They'll be like terrorists, murderers, all these things that just are very, very, very... sharks. 253 00:19:46,580 --> 00:19:48,200 People are worried about sharks. 254 00:19:48,200 --> 00:19:48,840 You kidding me? 255 00:19:48,840 --> 00:19:49,760 Sharks? 256 00:19:49,960 --> 00:20:04,160 The chances of getting hit by, by getting killed by a shark, like, or you stand a better chance of buying two winning lottery tickets while getting hit by a meteor than you do of getting attacked by a shark. 257 00:20:04,600 --> 00:20:09,200 If you look at this chart, you can see some of the reasons for it, right? 258 00:20:09,200 --> 00:20:14,400 You know, the media tells you, you know, media doesn't report about people having heart attacks. 259 00:20:14,400 --> 00:20:15,900 They report about terrorism. 260 00:20:15,900 --> 00:20:17,800 Terrorism sells newspapers, right? 261 00:20:17,800 --> 00:20:21,620 I mean, like, it's such a rare event. 262 00:20:21,620 --> 00:20:24,100 Those aren't the things you should be worrying about. 263 00:20:24,100 --> 00:20:27,560 And, and in the information security space, there's lots of this, right? 264 00:20:27,560 --> 00:20:30,460 People talk about Stuxnet a lot. 265 00:20:30,700 --> 00:20:36,700 There's one Stuxnet, you know, and there's, there are APTs out there, and some of us have to deal with that. 266 00:20:37,160 --> 00:20:38,880 It's really rare. 267 00:20:38,880 --> 00:20:39,840 It's really rare. 268 00:20:39,840 --> 00:20:45,080 Chances are you're going to get owned by a mediocre ransomware crew. 269 00:20:45,440 --> 00:20:47,560 I mean, that's just, you know, probability. 270 00:20:48,020 --> 00:20:49,560 Overwhelmingly, that's who's going to own you. 271 00:20:49,560 --> 00:20:52,380 And we certainly had a lot of evidence of that this year. 272 00:20:52,400 --> 00:20:59,200 And, and I think there's a couple of biases at play here that I'm going to talk through in a little bit more detail. 273 00:20:59,440 --> 00:21:04,140 Public service announcement on this stuff, though, it freaks people out. 274 00:21:04,240 --> 00:21:10,800 When you reveal to them their cognitive biases, it pisses them the ass off. 275 00:21:10,800 --> 00:21:15,720 Like people will get really, really mad at you when you highlight this stuff to them. 276 00:21:16,100 --> 00:21:18,400 They killed Socrates for it, basically. 277 00:21:18,400 --> 00:21:21,840 So, you know, this is not new, but it's absolutely true. 278 00:21:21,840 --> 00:21:25,380 People do not like to deal with the fact that they have cognitive biases. 279 00:21:25,380 --> 00:21:31,880 So public service announcement, use this internally in your inside voice, don't necessarily communicate it to the folks in the room. 280 00:21:31,880 --> 00:21:34,560 I love this graphic up in the corner here, though. 281 00:21:34,560 --> 00:21:40,540 I mean, people have been talking about like, how social media is being used to change our politics. 282 00:21:40,580 --> 00:21:45,700 And this, you know, most of you are probably too young to even know what a TV guide is. 283 00:21:45,700 --> 00:21:50,400 But this TV guide from the 1980s basically had the same message about television, right? 284 00:21:50,400 --> 00:21:51,700 I mean, it's not new. 285 00:21:51,700 --> 00:21:55,360 This, you know, the foreign state actors are controlling the elections. 286 00:21:56,260 --> 00:21:58,680 They've been doing, you know, it's old hat. 287 00:21:58,680 --> 00:22:00,420 We've seen this a million times. 288 00:22:01,880 --> 00:22:02,860 All right. 289 00:22:03,040 --> 00:22:07,180 So if I can get my presentation to work again. 290 00:22:07,180 --> 00:22:08,240 All right, here we go. 291 00:22:09,600 --> 00:22:12,260 Why are people so bad at estimating risk? 292 00:22:12,260 --> 00:22:13,520 The optimism bias. 293 00:22:13,520 --> 00:22:16,660 This is the first one of the biases that I'm going to talk to you about. 294 00:22:18,580 --> 00:22:19,800 It's really funny. 295 00:22:19,800 --> 00:22:21,320 It's not really funny, I guess. 296 00:22:21,320 --> 00:22:24,800 But when you ask people, what are your chances of getting cancer? 297 00:22:25,460 --> 00:22:26,640 They'll give you a number, right? 298 00:22:26,680 --> 00:22:28,620 Estimate your percentage chances of it. 299 00:22:28,620 --> 00:22:30,120 And they'll say something like 10%. 300 00:22:30,120 --> 00:22:31,320 Or 60%. 301 00:22:31,320 --> 00:22:33,580 Because they, you know, most people have no idea. 302 00:22:34,920 --> 00:22:38,100 If they say 10%, the answer is 30%, right? 303 00:22:38,100 --> 00:22:46,480 It's like, it's, you know, we have so much data on this, we know how many people get cancer, we know what percentage, it's, you know, it's pretty, pretty solid, right? 304 00:22:46,600 --> 00:22:47,860 It's 30%, right? 305 00:22:47,860 --> 00:22:49,600 30% of people get cancer. 306 00:22:49,800 --> 00:22:58,600 And, but if people underestimate and say 10%, and then you give them the answer and say it's 30%, they'll go, nah, for me, it's 10%. 307 00:22:58,600 --> 00:22:59,500 You go, why? 308 00:22:59,580 --> 00:23:01,120 I just feel that way. 309 00:23:01,200 --> 00:23:07,200 But if they say it's 60%, and then they learn it's 30%, they'll be like, oh, no, yeah, no, I'm better than that. 310 00:23:07,200 --> 00:23:07,840 I'm like 20. 311 00:23:07,840 --> 00:23:13,100 They'll adjust dramatically, if they overestimate, but not if they underestimate. 312 00:23:13,120 --> 00:23:21,560 And I think this bias carries through in all aspects of our life, where nobody thinks that they are below average at anything. 313 00:23:22,100 --> 00:23:26,120 And this is, this is like a psychological fact you can prove over and over again. 314 00:23:26,120 --> 00:23:29,680 90% of drivers think they're above average drivers , right? 315 00:23:29,680 --> 00:23:37,060 Which is, you know, demonstrably false, of course, but there's very few people who admit they are a below average driver. 316 00:23:37,060 --> 00:23:45,520 And anybody who spent any kind of time on New York City's will know that that is definitely not true, particularly among the taxi set. 317 00:23:45,860 --> 00:23:49,940 So how does this translate to information security? 318 00:23:50,220 --> 00:24:00,220 I've linked to a report that I did some work on, and I was part of the advisory team for this ESI Thought Lab piece, which was published about a month ago. 319 00:24:00,220 --> 00:24:01,580 It's a great report. 320 00:24:01,580 --> 00:24:03,900 I'm not just shilling it because I was involved with it. 321 00:24:03,900 --> 00:24:08,320 I actually think it's great, but you can read it and make your own determination. 322 00:24:08,320 --> 00:24:15,800 There's some great data in there about what the chances are of having a breach. 323 00:24:15,800 --> 00:24:26,040 And they did a lot of great work around looking at the, you know, the entire universe of companies and what percentage of them actually suffered breaches during the previous year. 324 00:24:26,040 --> 00:24:34,760 And if you go with the moderate or material level, people estimated 45% said, you know, that was our chance. 325 00:24:34,760 --> 00:24:35,980 And it's way higher. 326 00:24:35,980 --> 00:24:40,180 It's almost double that for a lot of industries, their chance of actually getting breached. 327 00:24:40,260 --> 00:24:43,480 So people do not believe they're going to get hacked. 328 00:24:43,480 --> 00:24:49,680 Even after they've been hacked, they will still believe their chances of getting hacked again are way lower than they actually are. 329 00:24:49,680 --> 00:24:53,020 And it's just a cognitive bias that you have to get people passed. 330 00:24:57,060 --> 00:24:58,800 Why are people so bad at estimating risk? 331 00:24:59,140 --> 00:24:59,980 Availability bias. 332 00:24:59,980 --> 00:25:01,000 This is the second one. 333 00:25:01,000 --> 00:25:04,000 And this is, you know, got a couple of my favorite examples in it. 334 00:25:05,420 --> 00:25:08,780 Australia's national terrorism threat level is probable. 335 00:25:09,020 --> 00:25:19,340 And if you look at the data, I think, like, two people had been killed in terrorist incidents in a 20-year period in Australia. 336 00:25:19,640 --> 00:25:22,420 It's like, I don't think you know what the word probable means. 337 00:25:22,420 --> 00:25:27,840 I mean, like, it's a terrible, these are terrible things, they're terrible tragedies, every one of them horrible and shouldn't happen. 338 00:25:27,840 --> 00:25:47,080 But that's not what the word probable means, and I think we struggle with these things that are emotional and impactful like that, and estimating them in sort of cold calculated terms so that we can get an accurate perception of risk. 339 00:25:47,180 --> 00:25:51,940 And nobody wants to say, that's ridiculous, a terrorist attack is not probable, right? 340 00:25:51,940 --> 00:25:58,940 It's just, you know, it's just, it's emotionally, it just doesn't make us feel good to say things like that. 341 00:25:58,940 --> 00:26:00,740 And there's a bunch of other examples here, right? 342 00:26:00,740 --> 00:26:10,140 Like the shark attack one is just my favorite, like 186 in 20 years, among 6 billion people. 343 00:26:10,140 --> 00:26:17,160 I mean, that's like, that's less, I don't even know how to describe that as it's so infinitesimally small, right? 344 00:26:18,340 --> 00:26:23,140 Yeah, I guess I could do the math and actually come up with a number, but it's really, really small. 345 00:26:23,180 --> 00:26:30,700 And, you know, if you look at like, there was this huge warnings about Zika, and I mean, it's just, it was very, very small. 346 00:26:31,220 --> 00:26:34,600 And I think we have to take those things into perspective. 347 00:26:34,600 --> 00:26:39,000 And this is what keeps us from getting into the FUD area when it comes to information security. 348 00:26:39,080 --> 00:26:49,460 Look at the numbers, look at the data and figure out what the real risks are and what really is probable and what really is likely and what really isn't. 349 00:26:49,640 --> 00:26:55,660 And yeah, the good news is we generally don't have to deal with, you know, people dying and all of that kind of thing. 350 00:26:55,660 --> 00:26:59,000 It's just like a computer getting hacked and some guy losing money or something. 351 00:26:59,000 --> 00:27:02,420 So it's not, it's not as serious and it's not as emotional, but it still is. 352 00:27:02,420 --> 00:27:08,500 I mean, people, people will generally, you know, you get hacked in a material way, people are losing their jobs, right? 353 00:27:08,500 --> 00:27:10,680 I mean, it's just, that's sort of the way that that works. 354 00:27:10,680 --> 00:27:13,760 And people will get emotional and defensive about it. 355 00:27:13,760 --> 00:27:20,140 Like I said, when you expose a cognitive bias, it's like, ah, makes their head explode and they freak out on you. 356 00:27:21,120 --> 00:27:23,160 All right, learn helplessness. 357 00:27:23,160 --> 00:27:24,280 This is the other one. 358 00:27:24,280 --> 00:27:27,280 Oh my god, I see this one so often. 359 00:27:27,560 --> 00:27:29,160 They're like, why are we patching? 360 00:27:29,160 --> 00:27:30,900 Everybody gets hacked anyway. 361 00:27:31,060 --> 00:27:32,140 What's the deal? 362 00:27:32,140 --> 00:27:32,820 Who cares? 363 00:27:32,820 --> 00:27:34,780 You know, like everybody gets hacked anyway. 364 00:27:34,780 --> 00:27:36,460 It's not like I can stop these hackers. 365 00:27:36,460 --> 00:27:42,100 I mean, like there's a big group of people who think the hackers are all powerful and they can't be stopped anyway. 366 00:27:42,100 --> 00:27:43,340 So why are we bothering? 367 00:27:43,460 --> 00:27:53,560 I mean, at least three times, every, every time I teach information security awareness, at least one person comes up to me and say, why are we bothering? 368 00:27:53,560 --> 00:27:55,380 Everybody's getting hacked anyway. 369 00:27:55,380 --> 00:27:58,500 Like I click, you know, you can't stop people from clicking. 370 00:27:58,500 --> 00:28:00,380 Why are you bothering teaching this? 371 00:28:00,380 --> 00:28:04,200 And it's just the wrong way to look at this, right? 372 00:28:04,380 --> 00:28:06,080 Nothing is ever perfect. 373 00:28:06,080 --> 00:28:07,680 Nothing in life is perfect. 374 00:28:08,220 --> 00:28:10,140 But you can make it better. 375 00:28:10,140 --> 00:28:17,760 And that's the message that you have to communicate to folks, that it's never going to be perfect, but we can get better every day. 376 00:28:21,100 --> 00:28:22,060 Yeah. 377 00:28:23,920 --> 00:28:27,480 I'm not sure whose quote that was at the end of this, but it's great. 378 00:28:27,480 --> 00:28:29,620 You can't spend your way out of cyber problems. 379 00:28:29,620 --> 00:28:31,880 It's like exercise and eating right. 380 00:28:32,000 --> 00:28:34,160 You just have to wake up every morning and do it. 381 00:28:34,160 --> 00:28:36,240 And that is absolutely the truth. 382 00:28:36,240 --> 00:28:41,800 You can't buy enough things to fix cybersecurity. 383 00:28:41,800 --> 00:28:46,660 You actually have to do the work and that's hard for people to accept. 384 00:28:47,000 --> 00:28:55,060 And I think, um, yeah, it takes a while to get people over that, but, you know, there's no, I'm going to patch and be done. 385 00:28:55,060 --> 00:28:57,340 It's you're going to patch today and you're going to patch tomorrow. 386 00:28:57,760 --> 00:29:02,920 And, you know, they're going to feel like Sisyphus pushing that rock up the hill and waiting for it to roll back on. 387 00:29:02,920 --> 00:29:05,000 But that's, that's sort of the game. 388 00:29:05,000 --> 00:29:10,600 Every patch Tuesday is the Microsoft Sisyphean rock coming to roll, roll over you down the hill. 389 00:29:13,390 --> 00:29:14,390 This is so weird. 390 00:29:14,390 --> 00:29:19,010 I feel like I should stop and ask for questions, but there's nobody to ask questions of. 391 00:29:19,010 --> 00:29:19,310 All right. 392 00:29:19,310 --> 00:29:20,650 So we're going to keep going. 393 00:29:21,330 --> 00:29:28,450 Um, anybody who hasn't read Cliff Stoll's book, The Cuckoo's Egg, please stop listening to me right now. 394 00:29:28,450 --> 00:29:30,410 Go buy the book and read it right now. 395 00:29:30,410 --> 00:29:38,470 This is absolutely required reading for anybody who wants to develop a career in information security, particularly if you want to be a leader. 396 00:29:38,470 --> 00:29:50,950 It's unbelievably still prescient about, you know, this happens in the eighties and people are using analog modems and dial-up terminals and TTY green screens, the kind of stuff that I grew up on. 397 00:29:50,990 --> 00:29:57,070 Um, but it's still really, really applies to today. 398 00:29:57,070 --> 00:29:59,370 All of the same principles apply. 399 00:29:59,370 --> 00:30:03,290 And he has a great quote from, from a Sam's conference not too long ago. 400 00:30:03,290 --> 00:30:13,990 Um, this was in 2017 where he's talking about, you know, how he found these guys in his system and he was trying to convince people they needed to do something about this. 401 00:30:14,310 --> 00:30:21,670 And he said, well, I thought all I had to do was show them the data and they'd understand, but it turns out I had to, I had to tell a story. 402 00:30:21,910 --> 00:30:25,010 And that's what people will respond to is a story. 403 00:30:25,050 --> 00:30:26,910 And, and absolutely. 404 00:30:27,250 --> 00:30:28,670 Um, he learns that lesson. 405 00:30:28,670 --> 00:30:31,430 And I think as we read the book, um, we do too. 406 00:30:31,430 --> 00:30:32,430 It's a great read. 407 00:30:33,910 --> 00:30:35,630 Cannot recommend it highly enough. 408 00:30:35,790 --> 00:30:36,470 Absolutely. 409 00:30:36,590 --> 00:30:39,990 Uh, you, you should, you should go and buy and read that book. 410 00:30:43,510 --> 00:30:43,930 All right. 411 00:30:43,950 --> 00:30:49,610 Here's some thoughts I had about selling I, uh, security to IT. 412 00:30:52,020 --> 00:30:55,240 We think, well, we're all technology folks. 413 00:30:55,640 --> 00:31:04,560 We've got a similar mindset, so this should be easy and it's not, it's not impossible, but it has its challenges, very different mindsets. 414 00:31:04,560 --> 00:31:09,920 IT people, they care about uptime costs and user experience. 415 00:31:10,320 --> 00:31:14,300 Um, they, they, that is what they get comped on, right? 416 00:31:14,300 --> 00:31:15,660 That's what they get paid on. 417 00:31:15,660 --> 00:31:17,220 What was the uptime? 418 00:31:17,220 --> 00:31:18,940 Did they deliver the features? 419 00:31:18,980 --> 00:31:20,520 Are the users happy? 420 00:31:20,760 --> 00:31:26,260 I don't want to say they don't care about security, but it's, it's not one of their goals, right? 421 00:31:26,260 --> 00:31:29,120 I mean, like they'll tell you it's one of their goals, but it's really not. 422 00:31:29,120 --> 00:31:37,500 It's, you know, it's one of the things that's adjacent to their goals and we have to convince them that security will help those three. 423 00:31:37,500 --> 00:31:40,020 And there's a few strategies to do that. 424 00:31:40,820 --> 00:31:44,960 Um, you got to get them over the hurdles of some of these things here. 425 00:31:46,240 --> 00:31:47,460 I got a firewall. 426 00:31:47,460 --> 00:31:48,640 I bought a firewall. 427 00:31:48,640 --> 00:31:49,480 I plugged it in. 428 00:31:49,480 --> 00:31:52,440 I'm secure, but there's an any, any rule at the front of it. 429 00:31:52,780 --> 00:31:55,400 Why would they sell me a firewall that isn't secure? 430 00:31:55,400 --> 00:31:57,060 Why would Cisco do that to me? 431 00:31:57,060 --> 00:32:01,100 It's like, you know, that's, that's not how firewalls work. 432 00:32:01,100 --> 00:32:06,620 That's not how life works, but, um, yeah, you have to do the work to get them through that. 433 00:32:06,660 --> 00:32:11,740 Um, they'll tell you about their audit and regulatory reports, all of these sorts of things. 434 00:32:12,020 --> 00:32:22,520 Um, and, and your strategy for selling them is going to be to show them it's going to be a story, but it's going to be a story with data, right? 435 00:32:22,520 --> 00:32:27,620 I think pen tests are a great way to do this, where you show this guy walking through their environment, right? 436 00:32:27,620 --> 00:32:30,000 And you've got to make them as close to real life as possible. 437 00:32:30,000 --> 00:32:39,140 I think there's a big part of this where you're going to need to convince them that that data is not manufactured and all of those sorts of things. 438 00:32:39,140 --> 00:32:40,720 And you're going to have to help partner with them, right? 439 00:32:40,720 --> 00:32:42,860 You, you can't throw them under the bus. 440 00:32:42,860 --> 00:32:44,520 You can't sell them out to audit. 441 00:32:44,680 --> 00:32:49,800 Sometimes you have to, but you generally, those, you want those to be your last resorts. 442 00:32:49,800 --> 00:33:03,180 You want to help them and enable them to make themselves more secure without affecting their uptime too much, without affecting their ability to deliver features and without driving their costs through the roof. 443 00:33:03,180 --> 00:33:08,320 I think this is one of the things we're really bad at security is we push that cost. 444 00:33:08,680 --> 00:33:14,640 Hey, we were cost neutral this year, but we, you know, caused IT to double their, their budgets. 445 00:33:17,880 --> 00:33:21,740 The strategies, like I said, fear, uncertainty, and doubt, awful. 446 00:33:21,740 --> 00:33:22,900 Don't do it. 447 00:33:22,900 --> 00:33:24,820 Wrap them out to management. 448 00:33:26,140 --> 00:33:26,940 Yeah. 449 00:33:26,940 --> 00:33:31,500 The availability bias, just put it in their face every day. 450 00:33:31,500 --> 00:33:33,880 That kind of works, believe it or not. 451 00:33:34,820 --> 00:33:36,600 Demonstrate their fallibility. 452 00:33:36,600 --> 00:33:40,400 This is one of those things that will help with the optimism bias. 453 00:33:40,400 --> 00:33:50,340 If you demonstrate clearly that they are capable of making mistakes, they'll be angry at first, but generally if they're professionals, they'll get over it and want to be better. 454 00:33:50,560 --> 00:33:51,520 Metrics. 455 00:33:52,600 --> 00:33:54,180 This is hard to argue with. 456 00:33:54,180 --> 00:33:56,320 Patching metrics, fantastic. 457 00:33:56,580 --> 00:33:59,900 Just cold, hard facts about patching metrics. 458 00:33:59,920 --> 00:34:06,800 And then a story to go with it that says, here's, you know, MS-867, here's MS-1710. 459 00:34:06,840 --> 00:34:10,660 And if you have this open, this is the horrible things that happen to you. 460 00:34:10,660 --> 00:34:16,340 And this is how many systems we have open and show the trend so that people get a story out of it. 461 00:34:16,960 --> 00:34:18,160 Pay for it. 462 00:34:18,160 --> 00:34:19,580 Put it in your budget. 463 00:34:20,140 --> 00:34:22,100 The more tools that you can get in your budget. 464 00:34:22,100 --> 00:34:27,280 And listen, right now we've got insecurity, a huge advantage, right? 465 00:34:27,280 --> 00:34:31,060 I think everybody, cyber is the cool thing at the board table. 466 00:34:31,060 --> 00:34:33,380 If you ask for money, it's very hard for them to say no. 467 00:34:33,380 --> 00:34:36,340 If IT asks for money, it's really easy for them to say no. 468 00:34:36,680 --> 00:34:41,800 So I think it's, that's one of the ways that you'll win people over. 469 00:34:42,760 --> 00:34:46,100 And of course you're going to have to have air cover from the board and senior management. 470 00:34:48,080 --> 00:34:49,100 All right. 471 00:34:50,540 --> 00:34:52,380 Selling security to the board. 472 00:34:52,600 --> 00:34:54,060 This is a challenge, right? 473 00:34:54,060 --> 00:34:56,800 I think it's not as much of a challenge now as it used to be. 474 00:34:56,800 --> 00:34:58,560 I think boards have really focused on this. 475 00:34:58,560 --> 00:35:11,160 And I think boards, they want to know, you know, they all know this is a risk and they want to know that somebody is covering them to make sure that they are doing the bare minimum, you know, not the bare minimum, but they're doing the things that they need to, 476 00:35:11,160 --> 00:35:15,040 to make the company secure from, from cyber attacks. 477 00:35:15,340 --> 00:35:18,300 Most of them don't have a technical background. 478 00:35:18,300 --> 00:35:21,840 Almost none of them have a cyber security related background. 479 00:35:22,140 --> 00:35:28,820 And you're going to need to figure out ways to communicate to them in fairly simple terms. 480 00:35:28,820 --> 00:35:30,760 This is the way that I do it. 481 00:35:30,880 --> 00:35:42,200 I've got these pretty simple four questions that I use and I find it really helps me get the message across in a succinct one slide presentation. 482 00:35:42,440 --> 00:35:47,340 And then I usually have some, some details behind it, but I don't want to inundate them with data. 483 00:35:47,340 --> 00:35:53,260 I know that some people's strategy is just throw everything in the deck and, you know, this way you're ready for any question. 484 00:35:53,260 --> 00:35:58,440 I think these four are the only four questions that a board member really cares about, but every board is going to be different. 485 00:35:58,440 --> 00:36:00,680 So are we compromised right now? 486 00:36:00,680 --> 00:36:00,900 Right. 487 00:36:00,920 --> 00:36:03,520 Everybody, this is one that scares security people. 488 00:36:03,520 --> 00:36:04,260 Like how would I know? 489 00:36:04,260 --> 00:36:10,480 Oh my God, they're going to, you know, you've got to give them a high, medium, and low, and some reasoning why you think that. 490 00:36:10,480 --> 00:36:11,440 How vulnerable? 491 00:36:11,440 --> 00:36:13,300 Again, this is even fuzzier. 492 00:36:13,740 --> 00:36:14,960 High, medium, or low? 493 00:36:14,960 --> 00:36:16,120 Why do you think that? 494 00:36:16,120 --> 00:36:17,440 Who might attack us? 495 00:36:17,440 --> 00:36:18,500 What would they use? 496 00:36:18,500 --> 00:36:20,140 And how are we defending against it? 497 00:36:20,140 --> 00:36:21,700 Just a couple of sentences. 498 00:36:23,080 --> 00:36:31,040 How are we going to address, you know, because there's so much uncertainty in this, how are we going to address that next level of threats? 499 00:36:31,040 --> 00:36:32,720 And this is early on in the presentation. 500 00:36:32,720 --> 00:36:38,920 I love those maps with the dragons at the end of the earth and falling off the end of the earth, the uncertainty bit. 501 00:36:38,920 --> 00:36:40,300 That's why they used to draw those, right? 502 00:36:40,300 --> 00:36:42,540 Because nobody knew what was on the other side of those maps. 503 00:36:42,540 --> 00:36:43,700 And that's fun, right? 504 00:36:43,700 --> 00:36:46,880 You know, the dragons at the end of the map are fun. 505 00:36:48,500 --> 00:36:49,100 Yeah. 506 00:36:49,100 --> 00:36:51,320 And then what's our plan if we do get compromised? 507 00:36:51,320 --> 00:36:53,700 Like I said, you have to have thought through this. 508 00:36:53,700 --> 00:36:55,640 You have to be able to communicate this. 509 00:36:56,880 --> 00:37:01,160 Some of the things that I've got at the back end of this deck are folks who didn't, right? 510 00:37:01,160 --> 00:37:03,560 Some examples of folks who struggled with that. 511 00:37:04,100 --> 00:37:04,760 All right. 512 00:37:04,980 --> 00:37:07,300 I'm going to move along a little bit here. 513 00:37:08,360 --> 00:37:08,900 Yep. 514 00:37:08,900 --> 00:37:12,600 Here's some other examples of things that you can communicate to the board. 515 00:37:12,600 --> 00:37:17,420 Some metrics, agree on metrics, make your metrics consistent and show a trend over time. 516 00:37:17,420 --> 00:37:18,900 That's what they're going to understand. 517 00:37:18,900 --> 00:37:23,120 They're not going to know what an attempted attack means, but they're going to want to know, am I getting more? 518 00:37:23,120 --> 00:37:23,820 Am I getting less? 519 00:37:23,820 --> 00:37:24,680 Are they getting better? 520 00:37:24,680 --> 00:37:25,460 Are they getting worse? 521 00:37:25,460 --> 00:37:30,460 Those are the sorts of things that a board and senior management is going to want to understand. 522 00:37:32,060 --> 00:37:35,020 I think this is another great way to report risk. 523 00:37:35,900 --> 00:37:42,220 How is high, medium, low risk and impact on our core risks? 524 00:37:42,220 --> 00:37:44,920 What are those core risks around cybersecurity that we face? 525 00:37:44,920 --> 00:37:46,240 What's the trend? 526 00:37:46,440 --> 00:37:50,660 What do you view the residual risk after the controls that you've put in place? 527 00:37:50,660 --> 00:38:01,580 It's the difference between inherent risk, which is the risk as it stands naturally, and residual risk, which is the risk after the controls and mitigations you put in place to deal with that risk. 528 00:38:03,040 --> 00:38:05,520 All right, so here's some case studies. 529 00:38:05,520 --> 00:38:07,500 Everybody probably remembers this. 530 00:38:07,500 --> 00:38:08,000 H.P. 531 00:38:08,000 --> 00:38:15,920 Gary, CEO of the company, got up there and said really bad things about Anonymous and how he was all up in their business. 532 00:38:15,920 --> 00:38:19,420 And this ended really, really badly for him. 533 00:38:19,420 --> 00:38:24,900 He taunted Anonymous and they went through him like a hot knife through butter. 534 00:38:24,900 --> 00:38:31,280 They owned him three ways from Sunday to wiping his personal iPad at the end of the attack. 535 00:38:31,280 --> 00:38:38,920 I mean, it was just completely unprepared for the onslaught that came his way. 536 00:38:40,340 --> 00:38:47,360 Yeah, there's a great video if you ever have a chance to Google it on YouTube. 537 00:38:48,960 --> 00:38:53,000 I can't remember the guy's name, but one of the late night comedians does about this hack on H.P. 538 00:38:53,000 --> 00:38:54,520 Gary, it's fantastic. 539 00:38:57,440 --> 00:39:02,920 So the other one that I'd like to talk about here in the same kind of group is Sony Pictures, right? 540 00:39:02,920 --> 00:39:13,080 And this got all wrapped into politics, but end of the day, they made a movie that was poking the eye of the dictator of North Korea, right? 541 00:39:13,840 --> 00:39:26,280 And you just go, you know, risk avoidance, somebody should have said, you know, you could just call it something else, not North Korea, and you wouldn't piss these guys off so much. 542 00:39:26,600 --> 00:39:33,520 Again, they went through these guys like a hot knife through butter, and they owned them three ways from Sunday, released movies, dumped all their emails. 543 00:39:33,520 --> 00:39:35,000 It was just horrible. 544 00:39:35,760 --> 00:39:46,080 And, you know, if you look at the common elements here, they were engaged in an activity that was not universally admired, right? 545 00:39:46,080 --> 00:39:48,480 I mean, you pissed somebody off. 546 00:39:48,620 --> 00:39:52,480 Management didn't understand how dangerous that adversary was. 547 00:39:52,480 --> 00:40:02,600 The information security controls were not up to the task of defending against somebody who, you know, is very well prepared to attack you. 548 00:40:02,600 --> 00:40:05,520 And the attackers have all the advantage in that space, right? 549 00:40:05,520 --> 00:40:14,820 So, you know, from then, and then, you know, obviously, neither of them was prepared with any kind of response once this had happened, right? 550 00:40:14,820 --> 00:40:26,520 None of them had any kind of a disaster recovery or recovery strategy at all, it seemed, to deal with these things, you know, they were both on pen and paper for months afterwards, supposedly. 551 00:40:27,200 --> 00:40:31,200 You know, and the responses were, you know, followed the standard script there at the bottom. 552 00:40:33,800 --> 00:40:40,220 Right, so here's our lessons, you know, from this is my view of it, don't pick fights with people who have nothing to lose. 553 00:40:40,280 --> 00:40:44,500 You know, you have everything, I mean, literally, they have nothing to lose, you have everything to lose. 554 00:40:44,500 --> 00:40:45,860 That's dumb, right? 555 00:40:46,160 --> 00:40:53,620 Private companies with, you know, profit loss calculations, if they go against people who don't, that's going to end badly for you, right? 556 00:40:53,620 --> 00:40:56,480 They got all the time and energy in the world. 557 00:40:56,840 --> 00:41:00,840 You know, if you give somebody that much leeway, they're going to get through. 558 00:41:01,600 --> 00:41:03,700 Know your enemy and yourself. 559 00:41:03,880 --> 00:41:07,460 No cybersecurity presentation is complete without a Sun Tzu quote. 560 00:41:08,640 --> 00:41:11,720 All right, just some questions to think about, right? 561 00:41:11,720 --> 00:41:20,160 There's a great statement in the Sony case that came out maybe a year before, it's a valid business decision to accept the risk of a security breach. 562 00:41:20,160 --> 00:41:23,880 I will not invest 10 million to avoid a possible $1 million loss. 563 00:41:23,880 --> 00:41:25,440 That's a valid statement. 564 00:41:25,520 --> 00:41:30,440 The problem is, he was totally wrong about the amount of loss, right? 565 00:41:30,440 --> 00:41:36,540 I mean, totally , way, hundreds of times off base on the order of magnitude there. 566 00:41:36,540 --> 00:41:38,480 And that was the issue. 567 00:41:41,560 --> 00:41:43,480 I want to cry and not patch it. 568 00:41:43,560 --> 00:41:45,580 And I think I'm wrapping up my time here. 569 00:41:45,580 --> 00:41:50,100 So I'm going to talk through these next few slides fairly quickly. 570 00:41:50,100 --> 00:41:51,820 And I'm happy to chat about these. 571 00:41:52,460 --> 00:41:55,380 Afterwards, I'll be on chat. 572 00:41:55,380 --> 00:42:00,540 So obviously, everybody knows what these were from 2017. 573 00:42:00,760 --> 00:42:04,920 Big Worms, MS-1710, spread through the networks. 574 00:42:05,180 --> 00:42:14,160 Want to cry was an amateur version, not patch it was like, you know, somebody who knew what they were doing said, hold my beer, watch this and just let loose on the world. 575 00:42:14,160 --> 00:42:17,720 I don't think it meant to spread as far as it did, but it sure did. 576 00:42:17,720 --> 00:42:19,360 And boy, was it a whopper. 577 00:42:20,520 --> 00:42:22,280 It taught me a few things, right? 578 00:42:22,280 --> 00:42:24,440 Patching is not optional, right? 579 00:42:24,440 --> 00:42:28,100 And I think IT will tell you, why would I patch? 580 00:42:28,100 --> 00:42:32,780 Every time I patch, I lose 2% of my systems or whatever percent of my systems. 581 00:42:33,520 --> 00:42:35,660 And here's why, right? 582 00:42:36,920 --> 00:42:39,460 You just got to patch everything. 583 00:42:39,460 --> 00:42:43,980 And it's not the same as it used to be where you had security through obscurity. 584 00:42:44,420 --> 00:42:45,780 Shodan's out there, man. 585 00:42:45,780 --> 00:42:48,700 And they can scan your whole network in seconds. 586 00:42:48,700 --> 00:42:51,580 And they will find every single one that you didn't patch. 587 00:42:51,580 --> 00:42:57,900 So patching 99% is marginally better than patching nothing, because they'll find that 1%. 588 00:42:57,900 --> 00:43:02,720 And then, if you got hit with not patching, it was it. 589 00:43:02,720 --> 00:43:04,160 They just needed to find one. 590 00:43:04,440 --> 00:43:09,700 And there's a bunch of other things here that are pretty relevant, like email, having email. 591 00:43:09,860 --> 00:43:11,980 So it's not connected to the internet, but it's got email. 592 00:43:11,980 --> 00:43:13,200 That's the same thing. 593 00:43:13,200 --> 00:43:17,780 Maybe it's low latency, a high latency network, but it's still on the internet. 594 00:43:19,160 --> 00:43:19,280 Yeah 595 00:43:23,040 --> 00:43:23,400 . 596 00:43:24,020 --> 00:43:25,420 Why is patching so hard? 597 00:43:25,420 --> 00:43:26,540 I think we covered it, right? 598 00:43:26,540 --> 00:43:28,060 Some other questions to think about. 599 00:43:28,060 --> 00:43:39,820 I think these are the sorts of things, to me, these questions, are what lets me get inside the head of the people in IT and the people in management, so that I can better understand the problems they're going with. 600 00:43:39,820 --> 00:43:42,360 And hopefully, this is a helpful exercise for you. 601 00:43:42,360 --> 00:43:45,760 And again, I'm willing to talk and chat through any of these things with anybody. 602 00:43:45,800 --> 00:43:59,040 But this is the sort of thinking that will get you to that high empathy state, so that you can relate to why they're having problems and maybe help design solutions, instead of just, you know, flinging vulnerabilities out, which is fun. 603 00:43:59,320 --> 00:44:00,360 Absolutely. 604 00:44:00,440 --> 00:44:07,420 But actually helping solve a problem will actually increase your company's risk tolerance. 605 00:44:08,300 --> 00:44:08,760 All right. 606 00:44:08,800 --> 00:44:09,640 Equifax. 607 00:44:09,640 --> 00:44:10,600 Everybody knows this one. 608 00:44:10,600 --> 00:44:13,560 I'm not going to spend a lot of time recounting what happened there. 609 00:44:13,560 --> 00:44:16,040 But let's just say Congress gets involved. 610 00:44:16,040 --> 00:44:22,340 And if you're a private company and Congress starts interviewing you on stage, that's about as bad as it gets, right? 611 00:44:22,600 --> 00:44:25,780 You're up there and they're going, they're wagging their finger at you. 612 00:44:25,780 --> 00:44:27,320 That's not a good thing. 613 00:44:28,400 --> 00:44:35,720 And sort of the same results that we were talking about before, patching 99%, only marginally better than patching one. 614 00:44:35,920 --> 00:44:42,760 You know, the CEO at one point was saying, it was this one guy in the test unit who didn't patch his server. 615 00:44:42,760 --> 00:44:44,720 And that's why all of this happened . 616 00:44:44,740 --> 00:44:48,100 And it's like, dude, you're missing the point, if you think that, right? 617 00:44:48,280 --> 00:44:51,640 You don't have a process that covers your entire organization. 618 00:44:51,640 --> 00:44:52,660 It's on you. 619 00:44:53,280 --> 00:44:53,840 Yeah. 620 00:44:53,840 --> 00:44:59,760 And I think he went to jail and a couple other people, like, because they all sold stock as soon as they heard the breach. 621 00:44:59,760 --> 00:45:01,120 That's lesson number one. 622 00:45:01,120 --> 00:45:05,240 If you're involved in a breach, stop selling or buying stock. 623 00:45:05,680 --> 00:45:06,560 Absolutely. 624 00:45:06,740 --> 00:45:07,520 Do not. 625 00:45:07,520 --> 00:45:08,340 Do not. 626 00:45:08,340 --> 00:45:08,800 Yeah. 627 00:45:08,800 --> 00:45:09,720 Planning for an incident. 628 00:45:09,720 --> 00:45:12,040 This is another one where they were totally unprepared, right? 629 00:45:12,040 --> 00:45:16,260 I mean, it was just, it was like comical to watch those couple of weeks afterwards. 630 00:45:16,260 --> 00:45:19,760 It was like, oh my God, what are they doing over there? 631 00:45:20,740 --> 00:45:23,990 Yeah. 632 00:45:24,430 --> 00:45:26,510 Some more big questions to think about. 633 00:45:26,510 --> 00:45:30,710 And the one that I like here, and I'm as guilty of it as anybody, right? 634 00:45:30,710 --> 00:45:32,290 This was victim blaming, right? 635 00:45:32,290 --> 00:45:34,690 Everybody was like, Equifax, you're horrible. 636 00:45:34,950 --> 00:45:38,470 What if somebody showed up at their offices with a gun and stole the files? 637 00:45:38,470 --> 00:45:39,670 Would we say the same thing? 638 00:45:39,670 --> 00:45:43,770 And I don't know why this is fundamentally different, but I guess it is. 639 00:45:43,770 --> 00:45:44,870 I don't know. 640 00:45:45,010 --> 00:45:55,730 But I mean, you wouldn't expect them to have armored personnel carriers outside their office and all of their staff wearing bulletproof vests so that they could fight off the guys who came in with a gun to steal the files. 641 00:45:55,730 --> 00:45:58,170 But we expect that from them in a cyber realm. 642 00:45:58,370 --> 00:46:01,990 And, but it's, you know, read the terrain. 643 00:46:01,990 --> 00:46:03,530 That's the way the world is, I guess, right now. 644 00:46:03,530 --> 00:46:07,730 But those are the sorts of things I think about when I read these things. 645 00:46:08,670 --> 00:46:08,890 All right. 646 00:46:08,890 --> 00:46:13,630 A couple of documents, and I'm going to wrap up because I'm probably going to get yelled at pretty soon. 647 00:46:14,550 --> 00:46:17,710 This is a great document on what it takes to become a leader. 648 00:46:17,710 --> 00:46:19,230 There's a link to it on the bottom. 649 00:46:19,590 --> 00:46:23,710 The Cyber Security Guide for Leaders in Today's Digital World from the World Economic Forum. 650 00:46:23,910 --> 00:46:25,330 Fantastic document. 651 00:46:25,330 --> 00:46:32,890 These 10 things, like, just absolutely nail it for what you need to do to get to a leadership role in cybersecurity. 652 00:46:34,610 --> 00:46:35,830 Best practices. 653 00:46:35,830 --> 00:46:39,150 These are the best practices from the ESI Thought Lab piece. 654 00:46:40,110 --> 00:46:42,230 Again, I think really nails it. 655 00:46:42,230 --> 00:46:47,670 A different take on it because I think it's from CISOs themselves, as opposed to folks on the outside. 656 00:46:47,670 --> 00:46:48,790 But fantastic. 657 00:46:48,790 --> 00:46:55,110 It really gives you some great examples of what you can do to improve any cybersecurity program. 658 00:46:55,950 --> 00:46:57,910 This is a method that I like. 659 00:46:57,910 --> 00:47:03,370 I've used it for a long time for how to build a cybersecurity strategy. 660 00:47:03,370 --> 00:47:04,790 Sort of what's the funnel look like? 661 00:47:04,790 --> 00:47:06,750 What goes into that process? 662 00:47:06,990 --> 00:47:13,430 What are the things that make up the levers that drive your cybersecurity strategy? 663 00:47:15,190 --> 00:47:15,870 Great. 664 00:47:15,870 --> 00:47:17,490 Putting it all together. 665 00:47:17,490 --> 00:47:19,550 These are my closing thoughts. 666 00:47:19,770 --> 00:47:24,670 Everybody talks about APTs and nation-state elite hackers. 667 00:47:25,550 --> 00:47:30,770 Yeah, they probably could get through because they have unlimited time and budget, but they probably don't care about you. 668 00:47:30,770 --> 00:47:32,910 That's not where I would spend most of my time. 669 00:47:32,910 --> 00:47:38,170 I mean, you got to do... but, you know, chances are overwhelmingly you're going to get attacked. 670 00:47:38,170 --> 00:47:42,710 You're going to get owned by some chintzy ransomware gang out of nowhere. 671 00:47:42,910 --> 00:47:50,710 If management makes bad decisions, there's not a lot you can do other than be prepared with a response plan. 672 00:47:50,810 --> 00:47:53,970 Your job is to tell them when they're making bad decisions. 673 00:47:53,970 --> 00:47:57,730 Even if they yell at you and say, why do you always shut down my plans? 674 00:47:57,730 --> 00:47:59,010 Because your plans always suck. 675 00:47:59,010 --> 00:48:01,810 No, you have to do that. 676 00:48:01,810 --> 00:48:07,570 You have to have the emotional courage to say, this plan is stupid, and I'm going to tell you this plan is stupid. 677 00:48:07,570 --> 00:48:10,730 I'm not going to stop you from doing it, but I'm going to tell you that it's stupid. 678 00:48:12,270 --> 00:48:12,970 Yeah. 679 00:48:13,130 --> 00:48:20,370 The vast majority of this stuff, almost all of it, like almost all of these things happen because we suck at inventory and patching. 680 00:48:20,370 --> 00:48:22,210 Just suck at it. 681 00:48:22,210 --> 00:48:34,250 And I think the basics, and everybody says this, and it drives me nuts when I hear it because it's like a platitude, but if we could patch our stuff and we knew where our stuff was, 99% of this stuff wouldn't happen. 682 00:48:34,250 --> 00:48:39,670 If we did that and put MFA on all of our logins, almost, it would be almost impossible. 683 00:48:39,670 --> 00:48:42,450 Like it would be really, this would be really, really hard. 684 00:48:42,770 --> 00:48:46,070 You know, I say that and then they'll figure out 10 ways around that stuff. 685 00:48:46,070 --> 00:48:51,190 But if we were just effective at this stuff, we would take off so much below hanging fruit. 686 00:48:51,730 --> 00:48:52,330 Yeah. 687 00:48:52,330 --> 00:48:55,950 And these are the five rules about how to manage cybersecurity risk. 688 00:48:55,950 --> 00:49:02,530 Assign responsibility, identify and quantify the risks, mitigation strategies, communicate. 689 00:49:02,530 --> 00:49:07,870 Like I said, tell them when they're doing something stupid and make sure you highlight the risks. 690 00:49:07,870 --> 00:49:09,070 And plan for when you fail, right? 691 00:49:09,070 --> 00:49:10,110 Because everybody's going to fail. 692 00:49:10,110 --> 00:49:10,850 You're going to be wrong. 693 00:49:10,850 --> 00:49:11,510 You're going to be wrong. 694 00:49:11,510 --> 00:49:12,150 They're going to be wrong. 695 00:49:12,230 --> 00:49:13,950 Everybody's going to be wrong sometimes. 696 00:49:13,950 --> 00:49:15,650 You got to have a plan to deal with that. 697 00:49:16,570 --> 00:49:17,670 And that's it for me. 698 00:49:17,670 --> 00:49:20,170 I'll hang around and chat and answer questions. 699 00:49:21,330 --> 00:49:23,210 Peter , thank you so much. 700 00:49:23,210 --> 00:49:24,670 That was absolutely wonderful. 701 00:49:24,690 --> 00:49:26,010 And I missed the cat. 702 00:49:26,010 --> 00:49:27,950 I wish the cat would come back more. 703 00:49:29,290 --> 00:49:30,030 Thank you. 704 00:49:30,030 --> 00:49:31,530 Thank you so much for having me. 705 00:49:31,530 --> 00:49:32,450 No problem. 706 00:49:32,450 --> 00:49:40,110 In addition to Peter being in the chat to talk about this topic, he's also going to be available for career coaching. 707 00:49:40,410 --> 00:49:48,750 So be sure to check out the schedule that's pinned in the Discord channel to sign up to be coached by Peter. 708 00:49:48,750 --> 00:49:50,050 Peter, it was great seeing you. 709 00:49:50,050 --> 00:49:53,090 I'm sorry, I have to cut off and go to the next one. 710 00:49:53,090 --> 00:49:53,970 Take care. 711 00:49:53,970 --> 00:49:54,810 Thank you very much. 712 00:49:54,810 --> 00:49:55,350 Bye-bye.